February 22, 2012
People searching for Colleges, Education and Training can cost Adwords users dearly unless you use negative keywords
People looking for college courses or general industry information aren't good news for your Adwords budget unless you are a college or specifically offer some form of education or training.
To stop your ads from running on these generic education and training searches you need to use negative keywords so that your ads aren't triggered by them.
Typical negative keywords will include
college, colleges, school, schools, FE, FHE, training, class, classes, course, courses, book, books, textbook, training provider, university, HE, Higher Education,