Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician

Tag: Why Education & Training Searchers

Adwords: Why Education & Training Searchers Can Cost Your Business Dearly

People searching for Colleges, Education and Training can cost Adwords users dearly unless you use negative keywords   


People looking for college courses or general industry information aren't good news for your Adwords budget unless you are a college or specifically offer some form of education or training.


To stop your ads from running on these generic education and training searches you need to use negative keywords so that your ads aren't triggered by them.


Typical negative keywords will include

college, colleges, school, schools, FE, FHE, training, class, classes, course, courses, book, books, textbook, training provider, university, HE, Higher Education,