Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician

Tag: website marketing

RePurposing Your Marketing for Niche Markets

Think Smart: Because Marketing can be Time Consuming and Expensive You Have to Find Ways to Cut Costs and Maximise the Return on your Efforts.

Repurposing Your Marketing Content for Each of Your Niche Markets is a Great Way To Do This




Here are several tips rolled into one about how to maximise the return from your marketing efforts.  It combines ideas about: –

  • Segmenting your market into niches
  • The use of video marketing using YouTube and embedded video
  • Getting your name and products in front of thousands of people that are interested in how you can help them


 How it Works: An example that drove specific businesses to engage with me.  


In this case I wrote an article for a very clearly defined market segment and illustrated it with a video I’d produced (for another purpose – and so had repurposed it).  The article was added to a sector specific website that attracts high quality guest writers and industry leaders. 


Videos are very effective as they engage more senses than many other marketing channels.  Targeting niche market is always a good idea as you can more effectively match your message with the needs of the audience.  Getting onto a niche website that has thousands of visitors all interested in your subject and proposition helps even more.


More Simple RePurposing Techniques


  • The original video has also been embedded on many other websites so using it again really is about repurposing it.
  •   It is also optimized on YouTube
  • I also posted both the article, and this post, on various social media platforms and will hold workshops on how to produce the videos and repurpose marketing material to niche markets in your sector.
  • Finally I will promote this page and the article via LinkedIn Groups.


All of the above are simple marketing techniques you can copy to promote your business.  So take action today and obtain the maximum bangfor your marketing buck.



Another spin off from this strategy is that it builds superb incoming links from links you put in your content or footer.


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Free Marketing Strategies: Even More Website Navigation Basics

More Website Navigation and Menu Basics


When linking to external sites ensure the new site opens in a new window.  It confirms to the user that this is something new … and when they leave that website they find you again!  Don't disappear from sight .. be there for further browsing.


Years ago a lot of websites were designed using "frames".  Essentially this set up "boxes" on the webpage into which you placed text, pictures etc.  Today that is old technology.  It tends to load slowly and looks a bit amateurish. So don't use frames.


Image links … Ensure any links to images are clear .. or people will miss them.


Check regularly for missing or broken links.  This isn't difficult as many sites provide systems to do this.


Include accessibility for the Visually Impaired.


To see the rest of the Website Navigation Basics click on the links below

This page has now been merged into an updated page containing more up to date info. 


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Free Marketing Tools: Google Analytics

Why use Google Analytics?


Google Analytics is a website essential.  It is a marketing tool that is not only free, it provides an incredible amount of information about what is happening on your website .. in real time .. as well as over time.


Google Analytics provides a wealth of information about who is on your website, how they found you, what they are looking for, where they are, why they don't buy (and what they do buy) …. and hundreds of other things you ought ot know.


It only takes a few minutes to add to your website and you can check out what is happening on your website from a mobile, laptop, PC or other device 24/7 from virtually anywhere in the world.   No business website should be without Google Analytics.  








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Website Marketing: Avoiding Simple Mistakes

How to keep your website up to dateI'm always reluctant to comment on spelling mistakes on websites, simply because I've made a few myself.


However the error in this picture isn't the spelling mistake .. it is the fact that this message is on the home page of a website today …. 20 months after the offer expired.


My wife found this site when looking for a wedding dress shop (our daughter is getting married). 


What the homepage tells me is that the owner of this website never looks at their own website.  If they did they would see the problem and do something about it.


If the owner of a website never looks at their website why should their prospects and customers?   Essentially there is no reason to do so .. and worse, if the website gets traffic it probably puts more people off doing business than it attracts.


So the morale is, if you are putting time sensitive information on your website,you need to put a note in your diary to remove it when the time period expires.  Some Content Management Systems can be programmed to delete this type of information when it is put onto the website .. and this saves a lot of problems.


Incidentally, my wife and daughter decided that this was a shop to avoid and have booked appointments with other wedding shops.

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