Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician

Tag: Website Loading Speed

SEO Secrets: How to Optimise Your Website for Speed.

One of the key ways to improve your website performance is to use a simple search engine optimisation (SEO) technique that anyone can do.  Quite simply it is to improve the loading speed of each page.


A very quick and efficient way to improve webpage loading speed is to ensure that any pictures or graphics load fast by optimising their size.  To do this ensure that each picture is as small as it can be consistent with maintaining quality.  Website pictures don't need to be high resolution; a few Kb is often sufficient.  Screen resolution is the factor that dictates how ictures look on screen. Photos of several Mb are necessary for high resolution printing ar large sizes … don't look any better on your webpage, but do slow your webpage loading times. 


Search engines, like Google, down grade slow loading pages. So if you have a lot of slow loading pages you will suffer in terms of search engine rankings.   


Optimising for speed is a free marketing tool that anyone can use.