February 26, 2015
In the run up to last Christmas I decided to order some fresh guinea fowls for Christmas lunch (its wonderful meat if cooked in a rich South African red wine sauce with grapes and .. sorry I digress).
So I goggled and found some locally. I found the website of a local farm, followed the link to seasonal offers and was amazed by the value offered.
Then I phoned them to place my order. That's when reality sank in.
The price I was quoted was way out from the website .. then I saw that the seasonal offer was five years old. The person on the phone apologised and said they'd been really busy and not had time to change the website (in five years?).
Sadly their prices were so much higher than what I was expecting I decided to "think about it" .. and we all know that people that think about it never come back.
The really sad thing is that it is now late February and the 2011 price list is still there and they are never ever likely to see my money. My guess is that lots of other prospective customers whose business they have lost simply because they haven't kept their website up to date.
So their website is failing to do what it was designed to do .. sell.
I have to confess that my own site needs regular attention and I'm not saying I've never made a mistake (I have made plenty). But this demonstrates how business can be lost if we don't keep vital data like price lists and telephone numbers up to date.
Confession time; I recently spotted that I hadn't changed the telephone numbers on all my website pages .. the obvious ones had been done but a few pages also had numbers on them and I had to spend a while updating them as well.
Don't be like me (and the above guinea fowl farmer), keep your site and literature up to date.