May 17, 2010
Part three of my tips on emotive marketing focuses on the need to always choose your words carefully. Use the appropriate words to get your prospect in the right psychological state to buy.
Ensure your message uses active language e.g. Tim leaps and not Tim is leaping. Also, use words associated with pleasure and enjoyment e.g. food, babies, pleasure, soft, relaxing, gentle, delicious etc. Or alternatively words associated with pain e.g. operation, dentist, pain, suffering, trauma in a similar way to the way we suggested you tell a story or ask your prospect to imagine situations in previous emotive marketing tips.
Using the right words primes your customer or prospect to buy.