Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician
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Tag: Top Marketing Tips

Top Marketing Tips: Getting in the Media is Free

Why pay for advertising space when a publisher, website, radio or TV station, will give it to you free?

 
Use media releases and write columns
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Top Marketing Tips: Test, Measure and Improve all of your Marketing

To be sure of marketing success you need to Test, Measure and Improve all of your Marketing.


 

For example, test your advertising.  What response rate are you getting? What is the cost per response and sale? How does this compare if you change the headline? Would you get a better return on investment if you spent the same time and effort on your website .. or PR .. or something else?

 

Keep testing, measuring and improving

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