Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician
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Tag: Top Marketing Tips

Top Marketing Tips: there are dozens of other ways to raise your profile in person

Networking .. Ensure you choose the right events

 

More ….


 
Radio … Get on the right programmes 
 
Public speaking … ensure you choose events
where people are interested in what you have to offer  
 
PR
 
Writing blogs
 
Writing features
 
Radio interviews
 
Etc.
 

Top Marketing Tips: Exhibitions can be extremely effective … but rarely are

Exhibitions can be extremely effective … but rarely are due to poor planning and execution.


 
 

How to make exhibitions very cost effective and profitable

 
 

Plan, plan and then plan some more
 
 
Pre-event activity
 
 
Event activity – automate getting the name of every visitor
 
 
Post event follow-up and evaluation

 


Top Marketing Tips: Getting in the Media is Free

Why pay for advertising space when a publisher, website, radio or TV station, will give it to you free?

 
Use media releases and write columns

Top Marketing Tips: Test, Measure and Improve all of your Marketing

To be sure of marketing success you need to Test, Measure and Improve all of your Marketing.


 

For example, test your advertising.  What response rate are you getting? What is the cost per response and sale? How does this compare if you change the headline? Would you get a better return on investment if you spent the same time and effort on your website .. or PR .. or something else?

 

Keep testing, measuring and improving


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