Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician
Browsing:

Tag: SEO Secrets

SEO Secrets: As Seen Via Satellite In 22 Countries

SEO is Global.  The Same SEO Secrets Apply Worldwide

In the following video I reveal some of my SEO Secrets for the first time on TV.  The video was made for ITN Productions and has been broadcast to 22 countries.  

But that is not the only secret. The video is actually just one side of the film that went out.  Due to technical problems we couldn’t film both sides at once.  So I was given the questions and filmed my reply in my office in the UK.  Then I sent them the video and they slotted question and answer together.  So if the film appears disjointed that is the  reason.  So the secret here is that it was filmed on my iPhone and that this is good enough quality for broadcasting via satellite.  Amazing. 

So enjoy both the SEO Secrets and the fact you can also make broadcast quality video on an iPhone.

 


SEO Secrets: Internal Links are a SEO Essential

How to use internal links to boost your website search engine ranking (SERPS)

 

Internal links that are based on accurate anchor text are a simple way to increase your position on the Search Engine Results Pages (SERPS). They aren’t quite as powerful as Incoming Links but the beauty of internal links is that you have total control of how many , where they point and the anchor text.

 

Link internal links to an incoming link strategy (via accurate anchor text), and your chances of getting a good position in the SERPS is significantly improved.

 

Internal links are used to link related pages, within the same website, together.  The keywords, or phrases,  used to make these links are referred to as anchor text.  Anchor text should be based on words that describe the content of the page it links to.  Don’t use words like “click here” as it doesn’t describe the content of the page that is being linked. 

 

Rather use words that people are using in their searchs (use keyword tools and Google Insights to determine these).

 

Every webpage you produce could use internal links going to and from them and you can produce them without any expensive SEO experts being paid a penny!