This is a question I’m often asked by website owners. One minute they are ranking OK then they suddenly plummet and can’t be found.
Why is this?
Well it certainly is an infuriating problem and I’m afraid the answer isn’t necessarily going to satisfy you either.
You see there are several reasons why your rankings can yoyo .. yeah, they go up as well as down (but no one complains when they go up).
1. Google made some changes to their algorithm.
As they make hundreds of these each year this is the most likely cause of problems. But remember that if a change made by google sends some people down the rankings, then other people must go up. And that could be one of your pages.
SEO is Global. The Same SEO Secrets Apply Worldwide
In the following video I reveal some of my SEO Secrets for the first time on TV. The video was made for ITN Productions and has been broadcast to 22 countries.
But that is not the only secret. The video is actually just one side of the film that went out. Due to technical problems we couldn’t film both sides at once. So I was given the questions and filmed my reply in my office in the UK. Then I sent them the video and they slotted question and answer together. So if the film appears disjointed that is the reason. So the secret here is that it was filmed on my iPhone and that this is good enough quality for broadcasting via satellite. Amazing.
So enjoy both the SEO Secrets and the fact you can also make broadcast quality video on an iPhone.
Ever had an email from an SEO Expert claiming they can get you on Page One of the Major Search Engines?
I did this morning and, although it is easy to put these emails in the junk, it is sometimes worth reading them .. and then consigning them to junk.
You see these people perpetuate some of the SEO myths that are being circulated and I’d like to point out a few errors they make but you needn’t.
This is one of the paragraphs in their long email this morning .. and what you can do to overcome the myth it perpetuates.
Let me tell you that your website still does not organically rank on major search engine’s first page for most of the popular keywords, which means people searching for your products are not able to find your website and you are losing traffic.
It firstly assumes that they know the keywords applicable to your website. It also assumes you want to rank for the most popular keywords.
I have just completed reading Stefan’s book on the marketing of hospitality. I found it outstanding from both the strategic point of view Stefan adopted and the many practical suggestions he offered. And his wonderful, slightly quirky self shone through, which added delight to the entire experience. Check Molly’s Place, A Bar & Grill, in Grenada, MS a year from now and see how we are doing!
I've had the privilege of working with Stefan on two book projects, and I have also benefited from his marketing wisdom in a private mastermind group. The man is a consummate professional, and he backs it up with a hilarious sense of humor. I highly recommend him.
Stefan is very thorough in his research and understanding of a clients requirements. He has a proven record of delivering comprehensive strategic marketing plans that address education / FE issues critical to the ongoing success of a college. I would recommend considering Stefan for any project that involves strategic planning, communication or digital marketing.
I have had the pleasure of working with Stefan on two occasions and was thoroughly impressed both times. His marketing knowledge is excellent and he has the ability to execute a task to a high standard all the way through to completion.