SEO is Global. The Same SEO Secrets Apply Worldwide
In the following video I reveal some of my SEO Secrets for the first time on TV. The video was made for ITN Productions and has been broadcast to 22 countries.
But that is not the only secret. The video is actually just one side of the film that went out. Due to technical problems we couldn’t film both sides at once. So I was given the questions and filmed my reply in my office in the UK. Then I sent them the video and they slotted question and answer together. So if the film appears disjointed that is the reason. So the secret here is that it was filmed on my iPhone and that this is good enough quality for broadcasting via satellite. Amazing.
So enjoy both the SEO Secrets and the fact you can also make broadcast quality video on an iPhone.
SEO is essential to your website success but sometimes what a web designer offers is worse than useless
To understand the context of this post you need first to read Do I need SEO
Here is what the webdesigner offered in the way of SEO
He wrote, "Here’s what I can offer:
1. SEO Set Up (Analytics, keyword research and analysis and extra on-site SEO)
2) 1 month of SEO development (directory link building, submitting articles to article directories)
3) Social Media Setup and integration
4) Generating Twitter content and building a targeted Twitter audience (x 3 months)
5) PPC Account setup with Google Adwords (includes a minimum of £30 of ad credits)"
The cost is apparently £75 a month
Poor SEO Offer
To be honest, in my opinion, most of that is smoke and mirrors and he must be a little naive if he thinks it is half way to being a decent proposal.
Here are my thoughts in more detail ….
What is one month of SEO development, is it 7-8 hours a day for four weeks .. or 20 mins over a coffee?
isn't SEO. It is advertising and you will have to pay for the ads after the initial £30 credit expires. This isn't mentioned and could cost you dear. I'm not saying PPC isn't worth it, .. it often is, but I'd like a more detailed proposal before enter into this money pit.
Keywords – the most important ones will be the designers names, type
of garment (e.g brown wrap over dress). After that there are free
Google tools you can use yourself.
Twitter content. If you
write your blog that is Twitter content .. you just need to send it. You
could even tweet about a particular dress .. just take a page url and
send it with a message saying "Brown warp over dress for
evening wear" and add a #fashion hashtag. Simple really and you can do
it from your armchair when watching TV – that's how I do mine!
All the above is a bit vague for a regular payment. A student or school kid could do it better for pocket money!
I have just completed reading Stefan’s book on the marketing of hospitality. I found it outstanding from both the strategic point of view Stefan adopted and the many practical suggestions he offered. And his wonderful, slightly quirky self shone through, which added delight to the entire experience. Check Molly’s Place, A Bar & Grill, in Grenada, MS a year from now and see how we are doing!
I've had the privilege of working with Stefan on two book projects, and I have also benefited from his marketing wisdom in a private mastermind group. The man is a consummate professional, and he backs it up with a hilarious sense of humor. I highly recommend him.
Stefan is very thorough in his research and understanding of a clients requirements. He has a proven record of delivering comprehensive strategic marketing plans that address education / FE issues critical to the ongoing success of a college. I would recommend considering Stefan for any project that involves strategic planning, communication or digital marketing.
I have had the pleasure of working with Stefan on two occasions and was thoroughly impressed both times. His marketing knowledge is excellent and he has the ability to execute a task to a high standard all the way through to completion.