What are the Reasons Restaurants Are Successful or Fail Dismally?
Once upon a time there were three restaurants. You can see them in this photo.
Two of the restaurants weren’t very busy, but the third thrived. They were all in a row in the same street so why did one thrive and the other two struggle?
Click on the image and you’ll see how busy the middle restaurant is, every table is occupied. But only one table is occupied in the first restaurant … And one table in the third restaurant. Why do some restaurants succeed while others fail?
I have just completed reading Stefan’s book on the marketing of hospitality. I found it outstanding from both the strategic point of view Stefan adopted and the many practical suggestions he offered. And his wonderful, slightly quirky self shone through, which added delight to the entire experience. Check Molly’s Place, A Bar & Grill, in Grenada, MS a year from now and see how we are doing!
I have had the pleasure of working with Stefan on two occasions and was thoroughly impressed both times. His marketing knowledge is excellent and he has the ability to execute a task to a high standard all the way through to completion.
I've had the privilege of working with Stefan on two book projects, and I have also benefited from his marketing wisdom in a private mastermind group. The man is a consummate professional, and he backs it up with a hilarious sense of humor. I highly recommend him.
Stefan is very thorough in his research and understanding of a clients requirements. He has a proven record of delivering comprehensive strategic marketing plans that address education / FE issues critical to the ongoing success of a college. I would recommend considering Stefan for any project that involves strategic planning, communication or digital marketing.