April 7, 2010
I recently posted a page about a headline in a Portuguese newspaper and how headlines were a question of perspective. The article was also written around the idea that contemporary news stories can be the stimulus you need to write articles . Well I took my own advice and a version of the Wettest Winter – Greenest Spring story has now been published in Portugal under the title Wettest Winter .. a business lesson maybe
Marketing ideas are always easier to comprehend when demonstrated …. and I hope this demonstration also serves to inspire you to write some copy for your customers, for the press and for websites worldwide. The paper also published a piece on the seminars I ran in Portugal and are following up, over the next nine weeks, with a series of articles entitled Seminar Secrets .
Getting large amounts of space in magazines is not difficult as I hope I've demonstrated …QED