March 7, 2019
PR is often considered to be expensive and slow. But NewsJacking With Video is Fast, Inexpensive and Very Effective.
Let me explain the basic techniques.
How NewsJacking With Video (or Radio/Audio) Works
- Select a Breaking News Story from the printed media or online.
- Write a short response
- Convert your response into a video
- Post your response on selected websites, blogs, social media etc.
- Send a link to relevant people e.g. Tweet and include a reporters twitter handle
Below is my response to a story I read on the BBC website at 9 am. By 9.50 am I’d written a short response and converted it into a video using AI powered video making software. In a few minutes this software takes my written copy, adds images and asks me to approve it. I make any adjustments I want and click onto a music track from their library.
In the 50 minutes I’d also added the completed video to YouTube and posted the link to a niche website , FE News, where I write a regular column.
This was then shared via social media .. don’t forget to add hashtags to ensure a bigger audience.
Here’s the original BBC article https://www.bbc.co.uk/news/education-47472181
Below is my video and below that is my written content that is in the video.