Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician
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How NewsJacking With Video Raises Your PR Profile

nEWSJACKING WITH vIDEO AND RADIOPR is often considered to be expensive and slow. But NewsJacking With Video is Fast, Inexpensive and Very Effective.

Let me explain the basic techniques.

 

How NewsJacking With Video (or Radio/Audio) Works

  1. Select a Breaking News Story from the printed media or online.
  2. Write a short response
  3. Convert your response into a video
  4. Post your response on selected websites, blogs, social media etc.
  5. Send a link to relevant people e.g. Tweet and include a reporters twitter handle

Below is my response to a story I read on the BBC website at 9 am. By 9.50 am I’d written a short response and converted it into a video using  AI powered video making software. In a few minutes this software takes my written copy, adds images and asks me to approve it. I make any adjustments I want and click onto a music track from their library.

In the 50 minutes I’d also added the completed video to YouTube and posted the link to a niche website , FE News, where I write a regular column.

This was then shared via social media .. don’t forget to add hashtags to ensure a bigger audience.

 

Here’s the original BBC article https://www.bbc.co.uk/news/education-47472181

Below is my video and below that is my written content that is in the video.

 

 

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The Media Need You … & Your Business

weather bombThe Papers Are Full Of Rubbish

 

Last December my local paper had the headline opposite on its front page.  It caught my attention ……. but it was just a scare story.  

I’m not sure where it came from as I didn’t see it anywhere else at the time. 

The storm never materialised. But it proved something to me.

 

The media are desperate for stories.

That’s good news really as it means you and I can supply them with stories and, if we make it easy for them, they will cover them.  In other words your business can be featured in the media without you having to pay for advertising.

To be fair fewer and fewer people read physical newspapers; but many are also online so getting free media coverage is something we all ought to consider.  And it’s not just newspapers, think about the trade press and leisure magazines as well. 

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