Newsjacking can provide you with significant media opportunities
Newsjacking is a very simple technique that can get you significant media coverage with very little effort on your part. Newsjacking is a a technique I've used to get media coverage around the world at absolutely no cost. It has worked in over 80% of the times I've employed it for my clients or my own business.
Every day journalists fight deadlines to find an angle on stories and to answer the basic facts behind breaking news. The need to know discover basic facts like who, what, where, when and how.
The problem is every other journalist is doing the same thing and everyones story will look the same. The real challenge for the media is to get the "why" and to understand the implications of the event.
This part of the story, from someone they, and only they, can interview is gold dust.
In essence they need an angle no other journalist has.
When a story is breaking they need original content. And they need it fast
This where you come in. If you can see an angle and can act fast with content that goes below the headline and paragraph one you can make the difference .. and you can be featured in the story. Your name will appear right next to where it says "A leading expert commented".
To attract the attention of journalists produce a media release and send it to them. Post it on your website and ensure it is mentioned on every social media platform you can. The idea is to grab the attention of the journalists and have them fighting for your comment.
Newsjacking means everyone is playing on a level playing field. One person acting quickly can steal the story from the big players. Literally anyone can newsjack YOU can NEWSJACK
Newsjacking is a powerful PR tool that will significantly raise your profile and leverage news momentum to further your own business profile.
For more on Newsjacking see …
Using Newsjacking as a Marketing and PR tool
NewsJacking: Does Newsjacking take a lot of time?
Top PR Techniques: Newsjacking
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