Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician

Tag: online marketing

Do You Use Pen & Paper to Make Notes or a Laptop?

Donnie Bryant

I spotted a post on Facebook that Donnie Bryant @DonnieBryant liked and had to smile.

It was about some research into students making lecture notes on a laptop or with pen and paper.  It seems learning is more effective when pen and paper is used.  It is apparently especiallytrue when it comes to the understanding of concepts.

This seems contrary to living in a digital age. 

What got me smiling was that Donnie and I mastermind together.  The group is international and mainly virtual … everyone in it is an online marketer ….. and they use paper. 


When the group last physically met in the UK I looked around this group of savvy marketers, that included some of the best online marketers I’ve ever met, and they were all using pen and paper to take notes.  No one used a laptop or iPad to take notes.

So maybe the reason they are such good online marketers is because they use pen and paper for essentials? 

It makes you think?


Anyway back to Donnie Bryant.

Donnie also uses pen and paper and is one of those people that sees things with great clarity.  It is one of the reasons I asked him to contribute a chapter to Creating Business Growth.

His chapter is about “Why problems are good news”.

I’m not going to reveal all the answers here, as I’m limited on space, but part of the answer is because Problems Get Attention & Solving Them Gets Clients.

It makes sense to me and if you read Donnie’s chapter I think it’ll help you get clients.


Free Marketing Ideas: How We Doubled Online Sales

How to Increase Online Sales


With billions of people going online every day Online Marketing is now established …. and very competitive.


Businesses of all types can sell in the online world and that includes traditional retailers, such as Henley Water Gardens, who have seen online sales grow at a significant rate for several years.

A few years ago, Jacqui and Pete at Henley Water Gardens ventured into online sales and starting to sell products.  Not satisfied with the volume of sales achieved they asked us to help them.  Using some fairly simple techniques, in one week alone, we managed to sell twice as much product from their website as they sold in the whole of the previous year.


The next year we more than doubled sales over the previous year. This year, to date, sales are  up 29.89% and we have several months to their year end in which to increase it yet more.


How did we increase online sales so dramatically?




We applied all the ideas we talk about in our marketing workshops.  Simple things like improved metatags, better page layout, improved content …. there is nothing difficult to master, just simple ideas to implement.      


The Henley Water Gardens site has a lot more potential and a lot more work is needed but it is realistic and achievable .. you site probably has the same potential.   


Above are just some of the simple ideas I cover on my marketing workshops and over the next few months I’m running a limited number of marketing workshops aimed at businesses like yours ……. and I’d like to personally invite you to attend one.



If you’d like to attend one of these events, or would like details of an event near you .. (in the last year I’ve run events in the UK and Europe) contact me now.



PPS I’m also taking on three more people on my one to one marketing mentor programme  .. phone me for details.