Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician
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Tag: online advertising

Adwords Secrets: Setting Ads Rotation

Understand the Latest Google Adwords Improvement

Google are forever improving their Adwords programme and to be honest it takes some keeping up with.  Here is one of the latest Adwords innovations.

 

When you set your ads to rotate evenly they used to do this for ever (or until you stopped them), now they only rotate evenly for 30 days and then need resetting.  If you don't reset them they start preferring the ad with higher Click Through Rate.

 

A lot of people prefer the higher CTR but if you are working on the best conversion rate then you need to pay attention to this change or you will lose out big time.

 

On ad groups with low traffic, this may work against you.

 

The best work around this problem is:


Pause your ads then un-pause them, this triggers the 30 day clock to reset.

 

It is a bit of a pain to have to do this every 30 days so put a note in your diary  or you are likely to forget.

 

Try it now before you leave this post.


Advertising Secret Number Twenty: Pay Per Click (PPC) Online Advertising

Advertising Secret Number Twenty – Low Cost PPC

 

This is my favourite Advertising Secret, because it has the potential to make you money very quickly and is exceptionally low cost.

 

In my opinion PPC systems like Google Adwords are the best thing since sliced bread.   You only pay when someone clicks on an ad.  You decide what you are prepared to pay and the results are very measurable.

 

This is a huge area that you need to master.  Look out for the Google Adwords courses and advice on this site and on the Marketing Magician website.