Stefan Drew - The Marketing Magician

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Stefan Drew - The Marketing Magician

Tag: Motivating the Team

Change Management Part Two: Motivating the Team

Change Management has been described a like pushing treacle uphill. It is relatively easy to get people to buy in to the change management outcomes they will benefit from; but actually getting them to take action is often much harder.


The key to change management success is to discover what motivates the individuals running the parts of the organisation where change is planned.

Discover how the changes you wish to make will help them? Discover what has always given them hassle and what they personally want from change.  Where possible build these in to the change or at least show how they are part of a process that will possibly lead to that end point (but don’t make unrealistic promises).  If they can see how change is going to help them, say, meet their KPIs they are more likely to take the action needed to make it happen.


Helping them plan and monitor change is also bound to help their change management process.  Note; I’ve said “their change management process” because it will all happen far easier if they take ownership.