November 4, 2014
The easiest sale you’ll probably ever make is to an existing customer. They already know you, , they know your values and they know what you sell.
Or do they?
Can you honestly say all your customers have a good idea of all the services or products you sell? If they do then you are truly exceptional, because customers not knowing anything about what you offer beyond what they recently bought is very common. In fact it is the norm.