Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician

Tag: media release

The Media Need You … & Your Business

weather bombThe Papers Are Full Of Rubbish


Last December my local paper had the headline opposite on its front page.  It caught my attention ……. but it was just a scare story.  

I’m not sure where it came from as I didn’t see it anywhere else at the time. 

The storm never materialised. But it proved something to me.


The media are desperate for stories.

That’s good news really as it means you and I can supply them with stories and, if we make it easy for them, they will cover them.  In other words your business can be featured in the media without you having to pay for advertising.

To be fair fewer and fewer people read physical newspapers; but many are also online so getting free media coverage is something we all ought to consider.  And it’s not just newspapers, think about the trade press and leisure magazines as well. 

Radio 5 Live interview proves how easy it is to get on national radio

How to get on national radio or in the press


The value of free positive coverage on radio, TV or in the press can’t be over emphasised and it is much easier to get asked to partake in interviews than you might think.  For example I’ve just been interviewed on Radio 5 Live and spoke for several minutes on marketing the UK .. but how did I get asked to do this?


Well the answer is easy and is one you can apply yourself.  You have to get a reputation as being an expert in a topic of your choice. You can do this by a variety of means.  For example you can write media releases which, even if they aren’t used there and then will raise your profile as an expert in that topic.  You can also write features or articles for magazines and papers aimed at either the general public or a specialist market or group. You can also have a great website so that when media researchers are looking for an expert and Google it they find your website.


Of course once you’ve done one or two interviews you get listed in the researcher’s “little black book” and will quickly become their first choice when they need an expert. 


All of us have expertise in something and can really contribute to the media; they need people like you and I to help them do their jobs and we can all take advantage of this fact to raise our own profile.


Good luck with getting in the media. I look forward to seeing, hearing or reading about you and your expertise very soon.