April 30, 2015
Last December my local paper had the headline opposite on its front page. It caught my attention ……. but it was just a scare story.
I’m not sure where it came from as I didn’t see it anywhere else at the time.
The storm never materialised. But it proved something to me.
The media are desperate for stories.
That’s good news really as it means you and I can supply them with stories and, if we make it easy for them, they will cover them. In other words your business can be featured in the media without you having to pay for advertising.
To be fair fewer and fewer people read physical newspapers; but many are also online so getting free media coverage is something we all ought to consider. And it’s not just newspapers, think about the trade press and leisure magazines as well.