Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician

Tag: marketing tips

Marketing Tips: Don’t Rely on Memory Alone

Is your brain working too hardA recent email from my colleague Peter Sandeen, in Finland, jogged my business and marketing memory. 

Peter had emailed three pieces of really good advice to his clients and copied me in.  The one that caught my attention most was about trying to remember things. 

Peter is a young guy with a creative mind and sharp intellect; you’d think he didn’t have any problems remembering things. But here is his key piece of advice. 


“Don’t try to remember things. Remembering things takes up a lot of brain power. So, stop trying. I use a to-do list to make sure I won’t forget to do something. And if I get an idea I can’t forget, I write it down, so I don’t have to remember it.”


A Confessed List Maker

I’m a List Maker, I confess it!  People used to joke about my long paper lists.  Now I keep them electronically they don’t see them but they still exist.


Because they save me time and energy, I get more done and am much more effective. 

It also helps you track the changes you make and therefore track the impact that changes produce in your business.  It is part of my RATES strategy: the “T” that stands for Test & Measure all you do. In fact it simplifies all your testing, measuring and improving. 

Peter goes on to say in his email that the hardest part of list making is to make it a habit .. it is so easy to slip back into old habits.  But do this one simple thing and I’ll guarantee your marketing and business will improve.   


Making lists is a trait of highly effective people ... the most successful people I know make lists.  This way they keep their minds clear and are more creative and productive.


I’ve always said that marketing is much easier and less time consuming than many people think.  This is perhaps one of the best tips you’ll ever get to improve your marketing.    


Public Speaking: Don’t Fear Speaking in Public on Radio or in Front of an Audience.

Stefan Drew - The Marketing MagiciaSpeaking in Public needn’t be daunting: How to Speak in Public.


I regularly speak in public both on radio and in front of audiences that consist of anything from a handful to several hundred people; so I understand how frightening this can be.  The way I overcome my fear .. and the way you can as well  …. is to follow these simple steps. 




1 – Prepare thoroughly.  Think carefully about what you are doing .. and why.  I usually prepare weeks in advance and always run through my notes or slides many times before the event.
Remember —Proper preparation prevents pretty poor performance.
2 – Arrive early, check the venue for lighting, seating, and technical problems. Anticipate questions.
3 – Make sure if you need anything extra, projectors or similar that they arrive early. Test them several times.
4 – Have any reminders on small cards in your pocket.  Sometimes I use a single acronym written on a csard to reminder me of the points I need to cover.  No one sle need to be able to see this .. just put it on the desk in front of you or pinned up in your sightline.  if you are in a radio study you can have a few notes with you but try to restrict them to one side of A4 and DON’T read them out over air .. they should be prompts and NOT a script.

5 – Dress well.  Wear clothes that make you feel and look good as this boosts your confidence (even on radio)


6 – Build rapport, create great first and last impressions.  This applies with your interviewer if on radio or with your audeince if on “stage”.  Remember that at these events  you are “on stage” all the time .. even during coffee breaks.

7 – Take three deep breaths a couple of minutes before the start .. and again just as you are about to start.

8 – Recall a time you felt fantastic, keep that in your mind.


9. Remember you are the expert and people are there to hear you because you know your stuff (this is why preparation is important)


10. Go for it.  And enjoy it.