Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician
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How To See Prototypes Without Building Them

Animated graphics or Motion graphics videos offer many promotional and advertising opportunities to businesses of all sizes Building a Prototype is Time Consuming and Very Expensive

Getting a prototype from the drawing board in to the real world can take years of expensive and time consuming work.

Image how long it took to take the submarine in these videos from the drawing board to sea trials in the snowy North Atlantic. Imagine the cost and hard work.

A submarine is a lot of expensive high spec engineering where there can be no compromise on quality.

And in the past manufacturers had to wait for them to roll off the slipways in shipbuilding yards, often miles from where they were designed, before they could produce videos of their subs both above and below the deepest oceans.

 

Almost Instant Prototyping

Now watch the submarine as it cruises at high speed on the surface through an inhospitable ocean.

What if I told you this was just days after the submarine design was completed?

 

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Lessons From a Coffee Advertising Strategy: Make Coffee An Event

How to Market Coffee. Make it an Event
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How To Market Coffee with a Coffee Advertising Strategy That Makes Drinking Coffee An Event

 

Before we met people for coffee or had coffee breaks there were a few coffee roasters but no coffee shops.  So the Joint Coffee Trade Publicity Council on Wall Street, New York decided to run an advertising campaign.

The year was 1921 and N.W.Ayers and Son of Philadelphia were commissioned to write the copy and get adverts running in newspapers throughout the country.

But they went further than just advertising coffee. They created a movement that has gone around the world.

Coffee Time.

 

Forget How To Market Coffee; Think Radical Change

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