Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician

Tag: Learning from poor practice

Email Is No Better Than Social Media BUT Articles Deliver

With so much rubbish being sent via email I have come

There is so much Spam Email

 to regard email as the equivalent of the worse of social media.

There are, of course, a few gems among a pile of rubbish I don’t need to read. And fortunately most good email systems filter out spam. But that isn’t what I mean.


My problem is the rubbish that is sent from the non spam sources. For example you ask for a white paper, you receive it and it’s great. So why does the sender then think it OK to send low quality “salesey” rubbish every single day after that?

Good quality emails are a joy to receive but when I request a white paper, make an enquiry of a business or just visit a website I do not grant anyone permission to then plague me with fourth rate emails.