March 24, 2011
In a world where it seems like every individual and business is on Facebook and has a Twitter handle is the number of followers you have any indication of your real social profile? Is anyone actually listening to what you say?
It isn't enough to have hundreds or thousands of followers. Anyone following more than a handful of people will never be able to listen to them all. So there is a high risk that all your activity is wasted.
Facebook and Twitter are great places to engage with friends and family but is it working for you at a business level? How are you measuring the return on your social networking activity in terms of sales?
Get social media right and it can drive sales up, get wrong and all you do is waste time and money!