May 28, 2012
Using Twitter for business is very effective .. but you can make mistakes and lose potential business
A business contact of mine is a real expert at what he does. He is good at marketing, has great insight into his speciality and offers his customers real value. I respect his expertise and decided to follow him on Twitter. But there is a problem ………
This same person has deeply held personal beliefs, I know they are genuinely held and I respect him for them. However when he Tweets he mixes a handful of brilliant business advice tweets with dozens of comments about his personal beliefs. Sadly as much as I respect his beliefs I do not share them and they are actually contrary top my own beliefs on this topic.
The result, however much I respect his personal beliefs I now don’t bother to read any of his tweets … and my bet is that others will also stop reading his tweets and following him.
The Solution to mixing personal and business Tweets
It is quite simply. Have both a personal account and a business account.