Stefan Drew - The Marketing Magician

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Stefan Drew - The Marketing Magician
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Tag: Google Insights

Google Insights Reveals What People are Actually Searching For

Knowing what people are actually searching Google for can give your business a real edge – especially when it comes to selecting the right content and keywords to use on your website. Previously this had largely been guesswork.

Recently however Google has launched Google Insights which tells you which topics and keywords people are actually searching for.

 

The boxes below demonstrate the searches being made  around the topic "business management". Powerful information if used correctly!


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Free marketing: Use Google Insights to Detect Search Trends

Detect search trends online before your competitors are aware of them by using Google Insights

 

Knowing which keyword searches are on the up can keep you several steps ahead of your competitors and takes just s few minutes to perform. 

On Jan 2nd 2011 the following keywords were the most searched in England in the Home & Garden category over the last seven days

 

   1.

 

  furniture village

 

  +200%

 

  2.

 

  dfs

 

  +150%

 

  3.

 

  next

 

  +140%

 

  4.

 

  beds

 

  +120%

 

  5.

 

  furniture

 

  +90%

 

  6.

 

  john lewis

 

  +90%

 

  7.

 

  sofa

 

  +90%

 

  8.

 

  sofas

 

  +90%

 

  9.

 

  sofa sofa

 

  +80%

 

  10.

 

  laura ashley

The percentage figure after the keyword is an indication of the increase against the previous seven days.

 

It makes you think that perhaps all those TV adverts are having an effect after all.

 

Use the Trends tool to see what the next best seller will be and you could add a substantial sum to your bottom line.

 

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