Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician

Tag: Free marketing

Free Marketing: As the Magician Said to the Magician’s Assistant

Free Marketing Ideas: How to get in front of millions of prospects, for free, in minutes.


So many people complain that their marketing is costing them a lot of money and, worse still, isn’t delivering the goods.  So I want to show you a way to get in front of literally millions of people where, for several minutes, you will have their full attention.


Sounds like a dream doesn’t it.  Well this is real, works really well for me and could for you.


Three times so far this month I’ve been on the BBC, the first time was on Radio 5 Live, the second on BBC Three Counties Radio and the last on BBC Radio Berkshire.  5 Live has an audience of between 5-6 million (but of course they weren’t all listening when I was being interviewed) and the others have smaller but still very significant audiences. 


The great thing is on each occasion I was called by them.  I didn’t have to chase them to include me on the shows.  So this is a very powerful medium and one that can apply to every business I have ever come across or worked with.   You see the media needs you. 


The media needs people to interview and provide them with news.  So getting writing media releases and make yourself known to them.  They will not cover every story you send them but you will be on their radar and they will then start to call you when they need comment on a story.


In my case the last two interviews were about the new interactive advert that has appeared in London’s Oxford Street.  The first however was about advertising within the tourism industry. 


The point is you will have some form of expertise that sooner or later they will be interested in.  But they will only phone you if they know you exist .. so let them know now.    


Oh .. I forgot to mention how the magician’s assistant comes in to this.  Well this morning the interviewer on Radio Berkshire wa Debbie Mcgee who as well as being a ballerina has been Paul Daniel’s assistant (and wife).   


Free Marketing: Lessons Schools and Business Can Share

Marketing lessons schools and businesses can share

I was recently contacted by Heather who has moved from the business world into teaching.  She wanted my opinion about whether business marketing could be applied in the world of education.
Here’s my answer
You are absolutely right there are marketing strategies from the business world that schools can use .. in fact there are hundreds that cost absolutely nothing to implement.
For example media releases.  These raise the schools profile and build reputation i.e. the brand.  Easy to write and email to the local press they can about any newsworthy event that has happened in the school.  The real trick is to see the story and to write it from the readers perspective .. if you can do that then coverage is highly likely.  Stories can be based around a variety of topics – from school plays and sports day to open days, notable visitors, stories about pupils and staff .. the list goes on and on. 
We’d all like our media releases to be published by every paper, magazine, radio and TV station we send it to … but it is unlikely this will happen.  other stories can obscure your story and I well remember sending a story to the nationals and we were interviewed by the BBC for a slot on the Radio 4 news, had our photos taken by a couple of dailies  ….. and then the Queen Mother died and we never got a mention!  
However media releases stand a good chance of being picked up in most cases and the worse case scenario is that the story only appears on your own website.  Even this isn’t a disaster as it will be indexed by search engines like google and could well go viral worldwide.   My last interview on Canadian radio came about in this way.
It is also possible to get the story distributed by specialist websites and picked up by both search engines and flesh and blood journalists.
There are many other ways to market a school … or a business … without cost,  and we are going to cover many of them on my next UK marketing workshops.