Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician

Tag: Free marketing

Free Marketing: Lessons Schools and Business Can Share

Marketing lessons schools and businesses can share

I was recently contacted by Heather who has moved from the business world into teaching.  She wanted my opinion about whether business marketing could be applied in the world of education.
Here's my answer
You are absolutely right there are marketing strategies from the business world that schools can use .. in fact there are hundreds that cost absolutely nothing to implement.
For example media releases.  These raise the schools profile and build reputation i.e. the brand.  Easy to write and email to the local press they can about any newsworthy event that has happened in the school.  The real trick is to see the story and to write it from the readers perspective .. if you can do that then coverage is highly likely.  Stories can be based around a variety of topics – from school plays and sports day to open days, notable visitors, stories about pupils and staff .. the list goes on and on. 
We'd all like our media releases to be published by every paper, magazine, radio and TV station we send it to … but it is unlikely this will happen.  other stories can obscure your story and I well remember sending a story to the nationals and we were interviewed by the BBC for a slot on the Radio 4 news, had our photos taken by a couple of dailies  ….. and then the Queen Mother died and we never got a mention!  
However media releases stand a good chance of being picked up in most cases and the worse case scenario is that the story only appears on your own website.  Even this isn't a disaster as it will be indexed by search engines like google and could well go viral worldwide.   My last interview on Canadian radio came about in this way.
It is also possible to get the story distributed by specialist websites and picked up by both search engines and flesh and blood journalists.
Over and above media releases you might also consider magazine features for example see the school story I wrote about Bill Perks.  
There are many other ways to market a school … or a business … without cost,  and we are going to cover many of them on my next UK marketing workshops.
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Free Marketing: Use Twitter to Segment Your Customer Base

Twitter is an Incredible Tool for Segmenting Your Market or Customer Base


If you own or work for a business that has several types of customers .. such as teenagers and people in the 50-60s the chances are neither reads your Tweets. 



Because each group has different interests and each will find many of your Tweets irrelevant.   The result is that probably neither group will read any of your Tweets. 


The answer is to segment your customer groups and have separate Twitter accounts for each to follow. .. and if you have 5 types of customer you might benefit from 5 Twitter accounts! 


This principle applies to every type of business and is typical of the Marketing Secrets I reveal on my marketing workshops.  


Over the next few months I’m running a limited number of marketing workshops aimed at businesses like yours and I’d like to personally invite you to attend one.


In the East of England Effective Marketing Strategiesis the first of three workshops I’m running with Bedford College.  


In the Midlands Demystifying Online Marketing is the first of a series of workshops running at The Limes Country House Hotel, which is just off the motorway south of Birmingham.


If you’d like to attend one of these events, or would like details of an event near you .. (in the last year I’ve run events in the UK and Europe) follow the links or contact me now.


PS There are Early Bird Offers on all the above workshops


PPS I’m also taking on three more people on my one to one marketing mentor programme  .. phone me for details.

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Free Online Marketing: Getting on Page One of Google

Top Three spots on Google Search Getting on Page One of Google is meant to be difficult.


I disagree.  With a little effort you could probably get your website there.


Let me prove this to you.


The picture above picture show a search for Microbrewery Marketing.  This is a specialist area of marketing that I set out to dominate.  This search gives me the top three spots on Google and related searches give me similar results.  This is effectively free marketing as there is no cost to dominating the search engines.


Microbrewery screen grab Within a week of this website being launched I had the top positions on Google, my first enquiry and that resulted in a contract.


With careful planning you could get similar results and I'll show you how.


I'm going to be revealing hundreds of Online Business Marketing Secrets at the Demystifying Online Business Marketing event at The Limes near Birmingham on November 24th 2011.  Early Bird places are now available so book now.

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Online Business Marketing Secrets Revealed

I'm going to be revealing hundreds of Online Business Marketing Secrets at the Demystifying Online Business Marketing event at The Limes near Birmingham on November 24th 2011.  Early Bird places are now available so book now.



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