Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician

Tag: Free Marketing Ideas

Free Marketing Ideas: How We Doubled Online Sales

How to Increase Online Sales


With billions of people going online every day Online Marketing is now established …. and very competitive.


Businesses of all types can sell in the online world and that includes traditional retailers, such as Henley Water Gardens, who have seen online sales grow at a significant rate for several years.

A few years ago, Jacqui and Pete at Henley Water Gardens ventured into online sales and starting to sell products.  Not satisfied with the volume of sales achieved they asked us to help them.  Using some fairly simple techniques, in one week alone, we managed to sell twice as much product from their website as they sold in the whole of the previous year.


The next year we more than doubled sales over the previous year. This year, to date, sales are  up 29.89% and we have several months to their year end in which to increase it yet more.


How did we increase online sales so dramatically?




We applied all the ideas we talk about in our marketing workshops.  Simple things like improved metatags, better page layout, improved content …. there is nothing difficult to master, just simple ideas to implement.      


The Henley Water Gardens site has a lot more potential and a lot more work is needed but it is realistic and achievable .. you site probably has the same potential.   


Above are just some of the simple ideas I cover on my marketing workshops and over the next few months I’m running a limited number of marketing workshops aimed at businesses like yours ……. and I’d like to personally invite you to attend one.



If you’d like to attend one of these events, or would like details of an event near you .. (in the last year I’ve run events in the UK and Europe) contact me now.



PPS I’m also taking on three more people on my one to one marketing mentor programme  .. phone me for details.

Free Marketing: As the Magician Said to the Magician’s Assistant

Free Marketing Ideas: How to get in front of millions of prospects, for free, in minutes.


So many people complain that their marketing is costing them a lot of money and, worse still, isn’t delivering the goods.  So I want to show you a way to get in front of literally millions of people where, for several minutes, you will have their full attention.


Sounds like a dream doesn’t it.  Well this is real, works really well for me and could for you.


Three times so far this month I’ve been on the BBC, the first time was on Radio 5 Live, the second on BBC Three Counties Radio and the last on BBC Radio Berkshire.  5 Live has an audience of between 5-6 million (but of course they weren’t all listening when I was being interviewed) and the others have smaller but still very significant audiences. 


The great thing is on each occasion I was called by them.  I didn’t have to chase them to include me on the shows.  So this is a very powerful medium and one that can apply to every business I have ever come across or worked with.   You see the media needs you. 


The media needs people to interview and provide them with news.  So getting writing media releases and make yourself known to them.  They will not cover every story you send them but you will be on their radar and they will then start to call you when they need comment on a story.


In my case the last two interviews were about the new interactive advert that has appeared in London’s Oxford Street.  The first however was about advertising within the tourism industry. 


The point is you will have some form of expertise that sooner or later they will be interested in.  But they will only phone you if they know you exist .. so let them know now.    


Oh .. I forgot to mention how the magician’s assistant comes in to this.  Well this morning the interviewer on Radio Berkshire wa Debbie Mcgee who as well as being a ballerina has been Paul Daniel’s assistant (and wife).