Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician
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Tag: Free marketing

How to Use Free PR to Market Your Business

PR is a great marketing tool that costs nothing to implement.

 

But how do you use PR to market a business?  Listen to this interview about free PR techniques.

 

A few months ago one of my Mastermind group members, Ian Brodie, interviewed me on how to use PR to market a business.  Ian is an expert in the of marketing consultancy businesses and has his own insight into PR and marketing.

 

You can hear the whole interview by following the link to the 

Stefan-Drew-Interview with interviewer Ian Brodie.

 


Free Marketing: The Truth about Social Networking for Businesses 1

 

Businesses frequently tell me, with pride, that they are on Twitter, Facebook, LinkedIn and various other social networking sites.  It is as if they believe that by having a social network account they have cracked marketing and all their marketing problems are over.

 

If only it were that simple.

 

I also read social networking “experts” rants on social networking sites (where else) that some businesses just don’t get it.  Apparently if they aren’t “doing” social networking they don’t get it, are idiots, haven’t time or haven’t woken up to technology.

 

Again it isn’t that simple.

 

I have to confess that I love social networking.  I think it offers great opportunities for businesses to market themselves effectively without spending any money.

 

Sadly, once again, it isn’t that simple.

 

The truth is that social networking on sites like Twitter, Facebook and LinkedIn is an excellent way for some businesses to market themselves; but it certainly isn’t the answer for every business.

 

 

Social Networking Truth Number One

Social networking isn’t a marketing panacea.

 

There are hundreds of ways to market a business and whereas the use of social networking is a great way to get noticed there are other ways.

 

Many of the other marketing methods are actually easier than social networking; they are effectively the low hanging fruit you should harvest before looking elsewhere. 

 

For example I believe that having an effective website is far more important than social networking.  Your website is under your control, works 24/7, and is your business shop window.  Ensuring it has good content and good metatags etc. is far more effective, easier and quicker than setting up and implementing a social networking strategy.  Once a new page goes on your website it can sit there for years and get you enquiries every day .. a Tweet or post on a social networking site is less substantial and not as likely to find you the same level of business.

 

Another example of marketing that I believe is usually more effective for most businesses than social networking is PR.  Write a media release or article and your news can go worldwide very quickly.  You can be seen on websites, in papers and magazines, heard on radio or seen on TV. 

 

Does PR work?  Yes!

 

In the last few weeks my business has been featured on websites as far away as New Zealand .. as well as across the UK and Europe.  Of course the reality is that once your business is featured on a website you can be seen by people anywhere in the world. 

 

Some businesses tell me that being seen overseas isn’t important to them as they only trade locally.  If that were so then it wouldn’t be worth me going online to book accommodation, restaurants, car hire, and a load of other things before I go overseas on holiday or business.  And don’t forget that people that currently live overseas may be about to move close to you and may require furniture, carpets, a haulage company, a photographer .. or a host of other products and services.   

 

There are dozens of other marketing methods that you ought to consider before focusing on social networking.

 

Discover Social Networking Truth Number Two


Marketing Magician’s Email Thoughts quoted alongside Facebook Vice President

What are the advantages and disadvantages of Email Marketing?

 

There are many and some of them are listed below but see also a short excerpt of a recent interview I did alongside Facebook's Vice President for Business & Marketing Partnerships .. it is quoted on Thomson Local amongst other places under the title   Email marketing 'can help when building client relationships'

 

Here are some more thoughts on the topic of Email marketing …. see also Zero Cost Marketing with Email Marketing

 

What are the advantages of email marketing?

Can email direct to someone’s in-tray and will attract attention if headline is compelling

Can send to named people who have opted in to receive information

Can add links to more information such as websites etc.

Can be from named people – people do business with people

Can be a step towards building relationships

Can be part of the relationship between people

 

Disadvantages

Can be perceived as spam by both people and email systems – so make it useful and send only to people that have opted-in to receive information .. no junk or spam mail please!

Often not compelling – but can be if well written

Can get you blacklisted – unless you take precautions to be seen as a legitimate email and don't use a bulksender

 

Email is a great marketing channel and often under-used; but it does need care and attention if it is to work. 

 

There are a lot more Zero Cost Marketing with Email here



Free Marketing: As the Magician Said to the Magician’s Assistant

Free Marketing Ideas: How to get in front of millions of prospects, for free, in minutes.

 

So many people complain that their marketing is costing them a lot of money and, worse still, isn’t delivering the goods.  So I want to show you a way to get in front of literally millions of people where, for several minutes, you will have their full attention.

 

Sounds like a dream doesn’t it.  Well this is real, works really well for me and could for you.

 

Three times so far this month I’ve been on the BBC, the first time was on Radio 5 Live, the second on BBC Three Counties Radio and the last on BBC Radio Berkshire.  5 Live has an audience of between 5-6 million (but of course they weren’t all listening when I was being interviewed) and the others have smaller but still very significant audiences. 

 

The great thing is on each occasion I was called by them.  I didn’t have to chase them to include me on the shows.  So this is a very powerful medium and one that can apply to every business I have ever come across or worked with.   You see the media needs you. 

 

The media needs people to interview and provide them with news.  So getting writing media releases and make yourself known to them.  They will not cover every story you send them but you will be on their radar and they will then start to call you when they need comment on a story.

 

In my case the last two interviews were about the new interactive advert that has appeared in London’s Oxford Street.  The first however was about advertising within the tourism industry. 

 

The point is you will have some form of expertise that sooner or later they will be interested in.  But they will only phone you if they know you exist .. so let them know now.    

 

Oh .. I forgot to mention how the magician’s assistant comes in to this.  Well this morning the interviewer on Radio Berkshire wa Debbie Mcgee who as well as being a ballerina has been Paul Daniel’s assistant (and wife).   

 

 

 

http://www.stefandrew.com/stefan-drew/2012/02/interactive-advertising-how-it-works-the-facts-.html

 

http://www.stefandrew.com/stefan-drew/2012/02/advertising-secrets-interactive-advertising-brings-big-brother-to-marketing.html

 

http://www.stefandrew.com/stefan-drew/2012/02/radio-5-live-interview-proves-how-easy-it-is-to-get-on-national-radio-.html

 


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