Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician
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How to Make Exhibitions Work For Businesses

PR: Crowds at ChelseaBusiness Exhibitions & Visitor Events Are Huge Business. But Exhibitors Often Don’t Understand How to Make Exhibitions Work For Businesses & Fail to Get Good Results & ROI on Their Exhibition Spend.

 

A few days ago I went to an Exhibition and saw both good and bad practice. With the cost of exhibiting, staff travel and subsistence and all the other extras being so high, it pays to be aware of good practice and some of the pitfalls.

 

What Do Successful Exhibitors Do Well?

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Why Exhibitions Too Frequently Fail

Exhibitions are a Sure Way To Burn Money & Fail at MarketingTrade events  are a Sure Way To Burn Money & Fail at Marketing

 

A few weeks ago I went to an exhibition and saw potential marketing failures on a huge number of stands. 

I arrived a few minutes after the event opened and walked around. Just under of 20% of stands suffered the same problem.  Look at the image opposite and see if you can spot it. 

 

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