Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician
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Emotive Marketing – Part 4

Part four of the series on Emotive Marketing deals with the speed of transaction .. don't rush your buyer!


Once you have your prospects thinking about pain or pleasure associated with their current situation let them revel in it for a while. Don't be too quick to move past the emotion. It's the emotion that moves individuals to take action. If you can effectively include emotional stimulation in your marketing messages, you will be moving your prospect to a buying state!

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Emotive Marketing – Part 3

Part three of my tips on emotive marketing focuses on the need to always choose your words carefully.  Use the appropriate words to get your prospect in the right psychological state to buy. 


Ensure your message uses active language e.g. Tim leaps and not Tim is leaping. Also, use words associated with pleasure and enjoyment e.g. food, babies, pleasure, soft, relaxing, gentle, delicious etc.  Or alternatively words associated with pain e.g. operation, dentist, pain, suffering, trauma in a similar way to the way we suggested you tell a story or ask your prospect to imagine situations in previous emotive marketing tips.

 

Using the right words primes your customer or prospect to buy.

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