October 9, 2015
Email Marketing Is Big Business; But So Easy To Get Wrong
If like me you send or receive a lot of emails you’ll probably realise that most emails go unopened. The reasons are various and mostly avoidable.
Let me give you just two examples of things that often go wrong in email marketing that are easy to avoid.
The Number One Email Marketing Mistake is the Subject Line
An intriguing, provocative, interesting, helpful subject line has me opening the email.
Boring subject lines get ignored.
I’m quite typical when it comes to this. Most of us ignore boring, irrelevant or obtuse subject lines.
The Number Two Reason Emails Don’t Get Open is the From Box
Look at the image above.
It is from noreply@…. it doesn’t matter which business comes next they don’t want me to reply. So why would I open this email? I didn’t!
People prefer to do business with people they know, like, trust and respect.
So we tend only to open emails from individuals or organisations we know, like, trust and respect . So it is essential we ensure people can see who the email is from.
Most marketing isn’t rocket science. Certainly we can all improve our email open rates if we follow these simple rules.
Are you getting this right?