Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician
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Tag: customer

Using LinkedIn to Find Prospects, Future Customers and Previous Customers

Supermarket customer

How to Find New Customers

Finding new customers takes time and effort and yet we all need to find prospects, future customers and catch up with previous customers that have moved to new pastures.  Here is a LinkedIn technique to find new customers and / or contacts.

 

This question was asked by a photographer client  who wanted to find contacts in certain sectors based in and around Coventry.

 

There are only Three Ways to Grow a Business and they all revolve around customers. Finding new customers and prospects, or even relocating previous customers that have moved to new companies, is the hardest one of the three. 

 

So here is a really easy way to prospect for new contacts.  Use the superb search function on LinkedIn.

 

Below is an example search I've just made for the CEOs of education management companies in the Coventry area.

 

1. Step one is to sign onto LinkedIn (or join if you aren't already a member).

 

2. LinkedIn Advanced Search functionOpen the Advanced Search function – it is in the top right hand corner next to the search box

 

The screengrab opposite is what you will then find.

 

 

 

 

 

 

3. LinkedIn search for CEO in education management in CoventryAdd some search criteria .. I've gone for CEO in education management within 35 miles of CV1 (Coventry)

 

 

 

 

 

 

 

 

4. LinkedIn search results for CEO in Education managementWithin a few moments up pops the results screen with a list of people.

 

In this case there are 63 results…. not bad for a few moments work.

 

From the screen grab you can see I already know this CEO .. her profile is marked as a first level connection.  I can also see who we know in common which is useful where if we hadn't known one another and I wanted an introduction from a mutual friend.

 

If I didn't want to contact them through LinkedIn or email I can now obtain additional info such as their website address .. and hence postal address, telephone number and email.  The opportunities are wide ranging.

 

Happy prospecting

 

 

 

 


Is Your Business Expert at Hiding From Customers

 

Unknown shop

Just what do they sell in this retail shop?

 Is your business a best kept secret?

 

If you hide from your customers you are also hiding from potential profit.

 

Here's an experiment.  Ask your customers what you do.  Most will get the basics … but few will really understand everything you do.  For example if you are a restaurant they will understand that ….. but if you also do outside catering will they mention that as well?  Have you and your business made it clear to them that you are more than just a restaurant?

 

The problem is that we think it is obvious what our business does … but few customers actually know all the products or services we offer.  In fact it is often worse than that; in many businesses I work with the staff don't actually have much idea about the total range offered! 

 

Yet, because they have already done business with us, our past customers are the most likely people to buy from us in future; provided they know what else we can offer them.  And if we keep it a secret from our staff and our customers we are losing out on a huge opportunity.

 

The picture above is of a retail shop in a small fishing village in Portugal.  It is really difficult to know what they sell.  I bet the locals all know simply because it is a small village and they live there.  But it is also in a major tourism area and they are missing loads of potential business.

 

It is easy to make excuses for this Portuguese retailer …. but, in reality,  are most of us any better?

 

How are you going to make sure all your customers know exactly what you offer?


Millionaire Marketing Secret

The best customer service tool in the World

 

The best customer service tool in the world isn't a piece of software or a system of any sort.

 

It doesn't cost anything either.

 

It is called a SMILE .. costs nothing but wins repeat business


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