Yesterday my new book, Creating Business Growth, was promoted for the first time on Amazon.
In six and a half hours it had made it to the top of the bestseller list on Amazon.co.uk.
A few minutes later it did the same on the Amazon.com site, as the Americans downloaded it in their thousands.
Since then it has made it to the number one spot in no fewer than six other countries.
My Secret Marketing Sauce
Take more than 20 very talented marketing excperts and encourage them to write a chapter each. Add a project plan, some very low cost marketing tactics, timing and lots of prospective buyers that want to start the year by growing their businesses.
Oh, and lots of real hard work and sweat and tears. No one said marketing was acheieved by not making some effort. But this book shows where to put the effort and how to leverage effect from the smallest marketing fulcrums.
If you’d like a free copy of Creating Business Growth click on the link below (free until January 5th 2015).
If you are interested inpublishing your own best seller please contact me by email or phone.
I’ve experienced a few problems with my marketing recently!
In recent days I’ve been working on a dedicated website for my new book and have included an autoresponder to gather pre-registrations. But when the first person registered things went badly wrong. They were sent a series oif emails that were unrelated to the book.
Fortunatley the person that received them was Nick Jervis, Nick is a contributor to the book, and he alerted me. The problem wasn’t anything to do with the technology; it was human error. My human error.
So why tell you all this?
Well firstly to tell you that you need to be a lot more careful than me in setting up automatic marketing systems (mine work 99% of the time by we all make mistakes and mine was not to click a single button) .
More importantly it gives me an excuse to introduce Nick and his website marketing chapter.
Nick has written a great chapter entitled
More Enquiries From Your Website
In it he shows how simple changes can instantly generate more enquiries without increasing your marketing spend.
For example did you know that if you use Leading Capitals in Your Metatags you’ll get more traffic from the search engines such as Google?
He then describes seven more ways in which you can get more enquiries from your website. As part of each of these he provides list of action points; so puttin his advice into action is very simple. It is even easy enough that someone like me, that can’t press the right buttons, can follow.
To get a free copy of Nick’s advice buy a copy of
CreatingBusiness Growth: 21 Successful Marketers Reveal Their Top Business Marketing Secrets
Once you have the book you’ll learn that Nick is a leading marketing authority on marketing legal services (he is a non-practicing solicitor) ….. BUT his advice on websites apply to every website I’ve ever seen.
I'm often asked by business owners how they can market more effectively, so I've written the book that provides all the answers
Actually I've had a lot of help with my new book, Creating Business Growth: 21 Successful Marketers Reveal Their Top Business Marketing Secrets because, as the title suggests, I've had a lot of very succesful marketing people each contribute a chapter each.
Contributors include several best selling authors, a TED speaker, a former Clinton White House Writer and several people that are the thought leaders in their country.
For example, Peter Sandeen lives in Helsinki and is known internationally for his marketing achievments. He's very well known for his success on developing and using "value proposition marketing". In Creating Business Growth Peter takes marketing right back to basics and writes about How Marketing Really Works
As Peter says
" Your marketing should focus on communicating the reasons people should consider your products or services and offer compelling reasons to buy them.
The more compelling the reasons, the more people are persuaded. The more people are persuaded, the more sales you make from your marketing efforts".
He then writes very fluently on audience targeting, benefits, standing out from the crowd and being believable.
Peter's words explain simple, easy to understand ideas that can improve anyone's marketing at a stroke.
Get a Free Copy of Creating Business Growth
To get a free copy of Peter's chapter … and the rest of the book …. all you need to do is pre-register now ,and we'll see you get access to a free copy when it is published on Jan 1st.
Pre-registering is easy. Just complete the Creating Business Growth box and click the submit button … I'll do the rest and you'll get access to a free copy of my book.
I have just completed reading Stefan’s book on the marketing of hospitality. I found it outstanding from both the strategic point of view Stefan adopted and the many practical suggestions he offered. And his wonderful, slightly quirky self shone through, which added delight to the entire experience. Check Molly’s Place, A Bar & Grill, in Grenada, MS a year from now and see how we are doing!
I've had the privilege of working with Stefan on two book projects, and I have also benefited from his marketing wisdom in a private mastermind group. The man is a consummate professional, and he backs it up with a hilarious sense of humor. I highly recommend him.
Stefan is very thorough in his research and understanding of a clients requirements. He has a proven record of delivering comprehensive strategic marketing plans that address education / FE issues critical to the ongoing success of a college. I would recommend considering Stefan for any project that involves strategic planning, communication or digital marketing.
I have had the pleasure of working with Stefan on two occasions and was thoroughly impressed both times. His marketing knowledge is excellent and he has the ability to execute a task to a high standard all the way through to completion.