Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician
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Tag: coffee shop marketing

Lessons From a Coffee Advertising Strategy: Make Coffee An Event

How to Market Coffee. Make it an Event
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How To Market Coffee with a Coffee Advertising Strategy That Makes Drinking Coffee An Event

 

Before we met people for coffee or had coffee breaks there were a few coffee roasters but no coffee shops.  So the Joint Coffee Trade Publicity Council on Wall Street, New York decided to run an advertising campaign.

The year was 1921 and N.W.Ayers and Son of Philadelphia were commissioned to write the copy and get adverts running in newspapers throughout the country.

But they went further than just advertising coffee. They created a movement that has gone around the world.

Coffee Time.

 

Forget How To Market Coffee; Think Radical Change

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The Art of Attracting Customers to Retail Shops & Foodie Places

what is perception?

Attracting Customers into Shops, Restaurants and Coffee Shops Just Got Harder.

 

Poor signage, poor shop fronts, rude staff, terrible food, awful window displays; the Art of Poor Service isn’t rocket science and far too many retail outlets seem to have embraced it.  

But what if you want to get great footfall and make profit? How do you achieve success.

Well, think about your recent experiences.  What made a positive impact on you and what was negative.     You may not be typical of all your customers but this is a good starting point.

But this is just the starting point.

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