August 21, 2014
How to Market Like Google
This is part two on Google’s business and marketing philosophy. In part one I looked at how they focused on the user (customer) . After digging deep into Google’s philosophy I’m now going to explain how they zero in on another essential.
They focus on doing one thing really well … OK,they do several things really well but they are abig tream and they perfect each one before moving on to the next. Lots of marketing people, myself included, suffer from what I call the Butterfly Syndrome. We flit from one idea to the next and never settle anywhere for long. Not Google.
In my own case I’ve worked hard to overcome this habit and my business is stronger for it. But let’s look at Google in more detail.
Doing Things Really Well
They do research. In depth research until they know as many facts as possible. They know their own limitations; what they do well and what they can improve on and they apply a laser focus on this.
Because they focus and keep making small improvements (remember the post I wrote on 1% improvements in your business, it’s on my LinkedIn profile. Check it out).
Their dedication to improving the Google search algorithm, and every other service they offer,has helped them launch new products that customers want.
How To improve Your Business
So looking at your business what can you improve? What can you do really well?
Standing out from your competition is a marketing essential. You don’t have to be twice as good as them. Just 1-2% is all it takes to stand out from a crowd. It might be in the products or services you offer. Or it could be in customer service or delivery times. Even answering the phone with a smile can mark you out as being better. These are small things but ti is the small things that Google keeps improving that has given them world dominance.