Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician

Tag: business

Three Vital Business Questions

In Almost Every Business Situation There Are Three Key Questions To Ask

Asking these questions can decrease your workload and save you both time and money. In a sense this is about time management; but not in the traditional sense. 
So what are the questions and when should we ask them?
Well you can ask these questions at various times and in many situations. 
For example when you need copy for a poster, leaflet or website. Or when your accounts need preparing, or when you need to mass mail a thousand prospective clients.  In these situatiuons ask your self the following questions. 

Does this need to be done?

If it isn’t necessary then just stop.  Far too often we do things that are not a priority just because we have always done them.  Or we do them in the same way simply because that is the way we have always done them.  Iif we don’t think it though it can be time and money wasted simply because we have failed to ask if this really needs doing.  If in doubt …. stop it.
But is it does need doing try the second question.

When does it need to be done?

Is it necessary now or could it be done later?  Lots of jobs need doing at some stage but now might not be the right time.
Of course if it doesn’t need doing now, but you have time to do it now, then now might still be a good time.  Preparation, made with time on your side is a great thing. So don’t discount doing something now; especially if when it will need doing you might be busy.   
But whenever it needs doing there is a final clincher.  And this is the biggie.

Am I the right person to do it?

Time is money so think about this.  Do you need to do it personally?  Or could you outsource it to someone else? 
Of course, even if you decide to outsource the work, it may still require some of your time.  For example you might decide to get a book keeper to look after your books, but you’ll still need to collect together your receipts and invoices for them to work on.  But that may take minutes whilst the book keeping will take much longer.  So there is a logic in getting someone else to do it. 
And producing copy for  a website will probably mean you producing a briefing on what you want.  But writing a series of bullets is quicker than producing the full copy. 
An example of this hit me in the last few days.  I am pulling together a big launch for a client.  One thing we need is a lot of new webpages.  I’ve drafted what we need but is it wise, or economic, for me to spend days writing copy when i can hire a professional copywriter for a fraction of my day rate?   My decision is to use my client’s money, and my time,   cost-effectively and hire a copywriter. 
And what about producing transcripts of the video you made?  Outsourcing that overseas probably makes a lot of sense.
What we all need to understand is that our job is to run the business NOT do all the work ourselves.  
Even if we don’t employ any staff, getting help from other businesses or via websites like Elance, Fiverr, Odesk, or the hundreds of other sites offering support, is low cost and easy, PLUS it frees our time for what we need to do ourselves. 
The three questions are vital if we wish to Create Business Growth.
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Good or Bad Customer Care; It’s Your Choice … and Future

Good Customer Care is Vital and Will Be Shared Banking the money but not the customer serviceWith Many People.  Bad Customer Care is Toxic and Is Shared with Millions


Picture the situation where a loyal customer, with just weeks to live, contacts you and says they need to make some changes to their business arrangement with you.

Do you…..

a) Send them a letter, with an out of date phone number on it, that meant their only option was to go into a branch


b) Offer to visit them at home, even though this isn’t standard service, and do everything you can to help them?

The Customer Focused Answer

Congratulations if you said “B”, you are compassionate and care about your customers.

If you answered “A” yours could be the bank that my friend Mike Seddon was loyal to.

If you read my blog last week you will have heard about Mike. Mike is a personal friend, fellow masterminder and Internet marketing guru.  Mike has terminal cancer and only a few weeks to live. 


What About the Uncaring  Financial Institution?

Mike wanted to add his wife, Barbara, as a signatory to an account.  He had a letter back, with an out of date phone number on it, leaving him with no option but to go into a branch.

Mike can barely walk and this bank gave no option to a dying man but to go into a branch.  

Well to cut a long story short, Mike explained the situation on Facebook and thousands of people now know the name of the bank he’s calling uncaring bastards.

Of course had they gone out of their way to help him.  If they had gone that extra mile.  Then thousands of people would have praised them.


Customer Care is a Marketing Essential. 

Sadly this bank don’t understand this small marketing fact.


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The Art of Business Communication

Understanding Business Communication Processes is vital tool in running any business.


To learn more about The Art of Business Communications follow the series of articles on our Marketing Magician website.  You will see it is much easier than many people imagine.

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The Art of Listening in Business Communications -2019 Update

The Art of Listening is a Business SkillListening is a Key Business Communications Skill for Anyone in Business

In fact I believe it is the most important and essential skill we can posses when building a business, negotiating, or making a sale. It’s not possible to satisfy a customer unless we know exactly what they need and that means listening to their words and observing their body language. The micro expressions they make contribute and reinforce the words they utter.

This all leads to increased productivity, increased sales and profits being boosted.

People that listen tend to be liked more than those that don’t listen or don’t appear to listen. Listeners are more popular and have a bigger network of friends and acquaintances. Because they listen they tend to make more sales and profit and have more successful careers.


Listening is Blocked by Technology Distractions and Self Importance

People often fail to listen because they are distracted by technology.  Mobile phones and tablets are the worst offenders and will steal attention from those that should be listening. When negotiating its often best to turn phones and tablets off or at least on to silent if we want to focus on the other party and really hear what they say. Researchers say we only remember about half of what is said to us. The remembered info then diminishes over time and a few days later we recall very little, especially of distracted.

And if we feel or behave in a self important way, thinking more about our answer than what is being said, we can lose whole chunks of info.

So we need to stop hearing and start actively listening.


Making Eye Contact is a Starting Point to Actively Listening

If, when the other party speaks, we make eye contact its much harder to be distracted. And when we make eye contact the other person responds with a more fluent language as they are than focusing on you and your non verbal response.

By making eye contact we also take the time to connect at a higher level. We find common ground quicker and conversations flow better. This in turn leads to more sales and profit .. so it makes good business sense.

And because we hear what is being said, and are able to internalise it, we ask better questions. Mirroring language in our questions or comments is possible if we’ve truly listened and this can make a huge difference in the result of a negotiation.



To discover more read The Art of Listening in Business Communications


OR Click on the Links Below 


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