December 14, 2018
Gender Stereotyping In Advertising is Being Banned as from June 2019 and the ASA Have Published Their Research & Guidance
Gender Stereotyping in Advertising is Wrong for Several Reasons. It’s likely to offend potential and existing customers and so doesn’t make good business sense. Plus, as from June 2019,the Advertising Standards Authority could ban any adverts than break their guidance on this.
The new guidance on this was in the news this morning when it hit the media. I had an early morning call to ask me to appear on the Stephen Jardine Show on BBC Radio Scotland to discuss it. On the other side of the table was Shabnum Mustapha, ASA’s Media and Public Affairs Manager.