November 29, 2015
They were investing a lot of resources into social media .. and unknowingly, were totally failing.
I knew because I checked their Google Analytics and saw the results in the images on this page.
The first site I checked had nearly 300,000 page views with just 1.33% of traffic coming from social media.
The Real Social Media Problem
But the small amount of social media traffic to these sites wasn’t the real problem.
The real problem was that it wasn’t converting into sales as well as other types of traffic.
I’m well aware that social media can drive large amounts of valuable traffic that can convert into high value sales on a website … but as these sites demonstrate, this often isn’t the case.
And bear in mind the owners of these sites all told me social was working really well for them.
Certainly they were getting shares and followers, but that isn’t the same as sales.
Social media is a really good step in the sales process; but don’t confuse activity with sales.
Is Social Media Working For You?
Have You A Feeling About This Or Have You Checked the Facts?