Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician

Tag: Advertising Secret

Advertising Secret Number Nineteen – Always Negotiate a Guarantee

Advertising Secret Number Nineteen – Always Negotiate


When advertising online or offline always try to negotiate a deal where you pay per response as opposed to a fixed rate. After all why would you want to pay £££££s without a guarantee of success.


Most publishers are very adverse to this because their papers and sites do NOT give good response rates.

Advertising Secret Number Twenty One: There are several more advertising secrets in this post!

Advertising Secret Number Twenty One  (Actually there are numerous Advertising Secrets in this section)




A few thoughts: –

  1.  HEADLINES are all important
  2. T&M different headlines
  3. Use a colon to create a compelling headline
  4. Don't use your company name as the headline.  People want to know what benefits you have for them and this needs to be at the top of the advert.  Your logo, strapline and other details should go at the bottom of the advert.

Advertising Secret Number Twenty: Pay Per Click (PPC) Online Advertising

Advertising Secret Number Twenty – Low Cost PPC


This is my favourite Advertising Secret, because it has the potential to make you money very quickly and is exceptionally low cost.


In my opinion PPC systems like Google Adwords are the best thing since sliced bread.   You only pay when someone clicks on an ad.  You decide what you are prepared to pay and the results are very measurable.


This is a huge area that you need to master.  Look out for the Google Adwords courses and advice on this site and on the Marketing Magician website.

Advertising Secret Number Eighteen: How To Measure Advertising Success via Website Stats

Advertising Secret Number Eighteen: Using Google Analytics to track referrals from adverts


Lots of your online ads will send trraffic to your website .. but you will need to measure which ones are effective.  So to check which ads send traffic to your site you need to add Google Analytics to your site (if you don't already have an accurate site stat system).  Analytics is free and very effective.


In fact I'd go further, whatever you use to measure site stats I'd give Google Analytics a try.  The level of detail is superb and you can programme it to send you reports to your email account.


Once you know which ads are sending traffic to your website you can aklso measure which are converting into business and giving the best return on investment.