Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician
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Tag: Advertising Secret

Advertising Campaign Strategies That Work Online and Offline Forever

“At 60 Miles an Hour the Loudest Noise in This New Rolls-Royce Comes from the Electric Clock”  said the 1958 Ogilvy inspired Rolls Royce print advert that is still remembered today

 

The advert focused on facts and didn’t rely on copious adjectives.  That’s a great way to design advertising campaign strategies. And the best thing about this is that it will work for businesses of any size.

 

Starting With The Rolls-Royce Facts

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Advertising Secret Number Nineteen – Always Negotiate a Guarantee

Advertising Secret Number Nineteen – Always Negotiate

 

When advertising online or offline always try to negotiate a deal where you pay per response as opposed to a fixed rate. After all why would you want to pay £££££s without a guarantee of success.

 

Most publishers are very adverse to this because their papers and sites do NOT give good response rates.

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