Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician
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Tag: advertising

Print Advertising v Social Media Advertising

Does Print Advertising Still Work? Research by Reach Indicates Print Advertising Revenue Recently Increased Against Social Media Advertising Decreasing

The UK advertising spend is currently around £20 billion per year. Print claims to have seen growth and this has prompted the BBC to interview me on the facts. Especially whether Print Advertising has grown at the expense of social media advertising.

The following are my preparation notes in the run up to the interview on BBC WM on February 26th 2019.

My first thought is that the figures quoted are based on research by Reach which is owned by two newspaper groups. More independent (?) research, by the Ad Association, indicates that overall ad spend has grown year on year for several years making the UK one of the most important ad markets in the developed world. In that time we’ve seen growth in radio ads (12.5%), internet ads (10,8%), TV ads (5%) etc. However other sources show radio only growing by 4,5%. So the figures show a growth trend but its hard to see any commonality after that.

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How To See Prototypes Without Building Them

Animated graphics or Motion graphics videos offer many promotional and advertising opportunities to businesses of all sizes Building a Prototype is Time Consuming and Very Expensive

Getting a prototype from the drawing board in to the real world can take years of expensive and time consuming work.

Image how long it took to take the submarine in these videos from the drawing board to sea trials in the snowy North Atlantic. Imagine the cost and hard work.

A submarine is a lot of expensive high spec engineering where there can be no compromise on quality.

And in the past manufacturers had to wait for them to roll off the slipways in shipbuilding yards, often miles from where they were designed, before they could produce videos of their subs both above and below the deepest oceans.

 

Almost Instant Prototyping

Now watch the submarine as it cruises at high speed on the surface through an inhospitable ocean.

What if I told you this was just days after the submarine design was completed?

 

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