“At 60 Miles an Hour the Loudest Noise in This New Rolls-Royce Comes from the Electric Clock” said the 1958 Ogilvy inspired Rolls Royce print advert that is still remembered today
The advert focused on facts and didn’t rely on copious adjectives. That’s a great way to design advertising campaign strategies. And the best thing about this is that it will work for businesses of any size.
Gender Stereotyping In Advertising is Being Banned as from June 2019 and the ASA Have Published Their Research & Guidance
Gender Stereotyping in Advertising is Wrong for Several Reasons. It’s likely to offend potential and existing customers and so doesn’t make good business sense. Plus, as from June 2019,the Advertising Standards Authority could ban any adverts than break their guidance on this.
The new guidance on this was in the news this morning when it hit the media. I had an early morning call to ask me to appear on the Stephen Jardine Show on BBC Radio Scotland to discuss it. On the other side of the table was Shabnum Mustapha, ASA’s Media and Public Affairs Manager.
I have just completed reading Stefan’s book on the marketing of hospitality. I found it outstanding from both the strategic point of view Stefan adopted and the many practical suggestions he offered. And his wonderful, slightly quirky self shone through, which added delight to the entire experience. Check Molly’s Place, A Bar & Grill, in Grenada, MS a year from now and see how we are doing!
I have had the pleasure of working with Stefan on two occasions and was thoroughly impressed both times. His marketing knowledge is excellent and he has the ability to execute a task to a high standard all the way through to completion.
I've had the privilege of working with Stefan on two book projects, and I have also benefited from his marketing wisdom in a private mastermind group. The man is a consummate professional, and he backs it up with a hilarious sense of humor. I highly recommend him.
Stefan is very thorough in his research and understanding of a clients requirements. He has a proven record of delivering comprehensive strategic marketing plans that address education / FE issues critical to the ongoing success of a college. I would recommend considering Stefan for any project that involves strategic planning, communication or digital marketing.