Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician
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Tag: advertising

BBC Interview on Gillette’s #MeToo Advertising

The Gillette #MeToo Video campaignGillette Have Launched Ads That Ignore Shaving. The New Gillette Ads Focus on Men’s Behaviour. 

 

The BBC are interviewing me tomorrow about the Gillette video ads. People often ask how I prepare for these interviews, so here is my thinking for this interview.

But first here’s the Gillette Video Ad on Youtube.

 

 

Interview Preparation: Gathering Background 

Ads don’t suddenly appear. There’s always a back story. Here’s some of my background research data.

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Advertising Campaign Strategies That Work Online and Offline Forever

“At 60 Miles an Hour the Loudest Noise in This New Rolls-Royce Comes from the Electric Clock”  said the 1958 Ogilvy inspired Rolls Royce print advert that is still remembered today

 

The advert focused on facts and didn’t rely on copious adjectives.  That’s a great way to design advertising campaign strategies. And the best thing about this is that it will work for businesses of any size.

 

Starting With The Rolls-Royce Facts

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Gender Stereotyping in Advertising, The ASA and My Response on BBC Radio Scotland

Gender Stereotyping in AdvertsGender Stereotyping In Advertising is Being Banned as from June 2019 and the ASA Have Published Their Research & Guidance

 

Gender Stereotyping in Advertising is Wrong for Several Reasons.  It’s likely to offend potential and existing customers and so doesn’t make good business sense. Plus, as from June 2019,the Advertising Standards Authority could ban any adverts than break their guidance on this.

The new guidance on this was in the news this morning when it hit the media. I had an early morning call to ask me to appear on the Stephen Jardine Show on BBC Radio Scotland to discuss it. On the other side of the table was Shabnum Mustapha, ASA’s Media and Public Affairs Manager.

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The Advertising Secrets the Ad Reps Dont Want You to Know

Learn About Effective Advertising From An Advertising Authority

 

Over the last 30 years I’ve spent £millions on effective advertising. But the sad is that most advertising doesn’t work. Discover my secrets and ensure you avoid the expensive traps others fall into.

 

Buy my book now.

 

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