Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician
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Category: Websites

How To Track Website Visitors by Business Name

Software to Track Website Visitors by Business Name
Software Report: Website Visitors Tracking by Business Name

There are several pieces of software to Track Website Visitors and a few techniques you can use to identify visitors to your site and then build rapport with them. 

Assuming we have a well-structured site and a search bar it shouldn’t be too hard for visitors to find what they need. But sadly this isn’t true. I see evidence every day of visitors not being able to navigate even the best-structured websites .. or just being too lazy to do so. 

 

So the first step is to ensure that visitors can ask questions if they can’t find what they want. A very obvious chat button can help as can a simple, easy to use contact form. Chat today is quite sophisticated. It can be AI-powered and very quick to answer FAQs.

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Digital Diversity: How Diverse is Your Website?

Society is Diverse; Your Audience is Probably Diverse. But Are You Catering For Diverse Audiences Online?  

 

I see a lot of public bodies and companies claiming to be diverse. Some even put up welcome signs at their entrances or in reception.

But the place where huge numbers first encounter them, online, is often forgotten. For example. I frequently work in the education sector. But I can’t find a college in the country that has it’s website available in any of the European languages. Or in those of the main UK ethnic groups.

So I set out to see how easy it is to translate a website into a number of languages. I started with five languages and am now up over 20.

It was amazingly simple. So why do so many organisations ignore the opportunity to be diverse on their website?

The following video focuses on further education (FE) websites .. but could apply to any sector .. and explains a bit more.

 

 


How to Detect and Solve Web Server Downtime and Website Backups for Non-Techies


how to detect server downtimeWebsites Crash All the Time. But What Will It Cost You if Your Business Website Crashes? Will You Even Know Your Website is Down?

 

Websites are essential to many businesses and if they crash the business can be in serious trouble. Sales, recruitment, enquiries and ultimately profits are at risk. 

But how do you know if your website has crashed. The first you know could be when online orders dry up. It’s not possible to manually visit your site every hours to check it is still working. 

And what can be done to ensure your site doesn’t go down or, if it does, it is up and running again in seconds? 

I’ve seen these problems, first hand, when my clients have experienced them. £multi-million businesses brought to their knees when a website server crashes.  £tens of thousands revenue being lost every day. 

In some cases this has happened on Friday afternoon and no has noticed until Monday morning when they find an empty order in tray. It’s a devastating feeling in the pit of your stomach when you see this.

But it can be avoided in most cases. (more…)


Five Ways to Reduce Web Friction AND Improve Your FE Application and Recruitment Rates

No Website is Perfect. There are Always Barriers That Cause Friction and Prevent Smooth Navigation, Applications and Recruitment

 

Every FE provider I meet wants to increase recruitment and improve their financial viability. To do this you need to remove the friction in your website and ensure every single visitor finds what they want AND applies for an Open Day, Taster Day or a relevant course.

But spotting the web friction points isn't always easy, it often takes a new pair of eyes and years of experience. 

For 13 years I've been helping FE colleges and private providers to detect and remove the friction in their website and marketing, enabling them to maximise their application and recruitment rates.

 

To get a flavour of your site's web friction points you need to take just one action!

 

Ask me to personally check it out. 

 

 I'll visit the site and produce a short report on your site's five biggest friction points exist AND explain how to remedy them.

 

The price? The cost of a cup of coffee at my favourite coffee shop. £2.88 

 

Yep, that 's right just a few quid and you'll get a report and the answers to improve your recruitment. 

 

 

Why is it such a low cost?

 £2.88 will never make me rich. But psychology tells me that if something is free it is not valued. Your web friction report is valuable and I want you to recognise that.

 So hence I charge for a coffee. 

 There's also a psychological reason for choosing £2.88 rather than £2.87 or some other low price. I'll add the rationale of the pricing to the end of your Web Friction report. It makes fascinating reading and could also help you sell more courses

 

 

Apply for Your Web Friction Report Now

Email me your name and website to StefanDrew@gmail.com 

AND buy me that coffee via the PayPal link below. 

 

 

 

 

 


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