There are several pieces of software to Track Website Visitors and a few techniques you can use to identify visitors to your site and then build rapport with them.
Assuming we have a well-structured site and a search bar it shouldn’t be too hard for visitors to find what they need. But sadly this isn’t true. I see evidence every day of visitors not being able to navigate even the best-structured websites .. or just being too lazy to do so.
So the first step is to ensure that visitors can ask questions if they can’t find what they want. A very obvious chat button can help as can a simple, easy to use contact form. Chat today is quite sophisticated. It can be AI-powered and very quick to answer FAQs.
Society is Diverse; Your Audience is Probably Diverse. But Are You Catering For Diverse Audiences Online?
I see a lot of public bodies and companies claiming to be diverse. Some even put up welcome signs at their entrances or in reception.
But the place where huge numbers first encounter them, online, is often forgotten. For example. I frequently work in the education sector. But I can’t find a college in the country that has it’s website available in any of the European languages. Or in those of the main UK ethnic groups.
So I set out to see how easy it is to translate a website into a number of languages. I started with five languages and am now up over 20.
It was amazingly simple. So why do so many organisations ignore the opportunity to be diverse on their website?
The following video focuses on further education (FE) websites .. but could apply to any sector .. and explains a bit more.
Stefan is rightly known as “The Marketing Magician”. He has an uncanny ability to conjure effective marketing seemingly ‘out of thin air’. But unlike most magicians he’s only too happy to reveal the secrets behind his magic. His enthusiasm is infectious and he’s generous with his time and attention. So if you want to get to grips with the tricks of the marketing trade, Stefan’s your man.
Stefan seems insatiably curious about how our experiences affect the way we interact with companies; what attracts us to them. And he turns this all into original marketing ideas. Plus, he's quite the gentleman. Really glad to know him!
Stefan is chock full of ideas - but more than that, they are GOOD ideas. In the space of one hour he gave me what is probably a year's-worth of implementation. Yet, it's all stuff I can do myself if I wish - no voodoo to be contracted to consultants I cannot manage and whose results I cannot reliably measure.
I have just completed reading Stefan’s book on the marketing of hospitality. I found it outstanding from both the strategic point of view Stefan adopted and the many practical suggestions he offered. And his wonderful, slightly quirky self shone through, which added delight to the entire experience. Check Molly’s Place, A Bar & Grill, in Grenada, MS a year from now and see how we are doing!
I have had the pleasure of working with Stefan on two occasions and was thoroughly impressed both times. His marketing knowledge is excellent and he has the ability to execute a task to a high standard all the way through to completion.
I've had the privilege of working with Stefan on two book projects, and I have also benefited from his marketing wisdom in a private mastermind group. The man is a consummate professional, and he backs it up with a hilarious sense of humor. I highly recommend him.
Stefan is very thorough in his research and understanding of a clients requirements. He has a proven record of delivering comprehensive strategic marketing plans that address education / FE issues critical to the ongoing success of a college. I would recommend considering Stefan for any project that involves strategic planning, communication or digital marketing.