Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician
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Category: Video

Digital Diversity: How Diverse is Your Website?

Society is Diverse; Your Audience is Probably Diverse. But Are You Catering For Diverse Audiences Online?  

 

I see a lot of public bodies and companies claiming to be diverse. Some even put up welcome signs at their entrances or in reception.

But the place where huge numbers first encounter them, online, is often forgotten. For example. I frequently work in the education sector. But I can’t find a college in the country that has it’s website available in any of the European languages. Or in those of the main UK ethnic groups.

So I set out to see how easy it is to translate a website into a number of languages. I started with five languages and am now up over 20.

It was amazingly simple. So why do so many organisations ignore the opportunity to be diverse on their website?

The following video focuses on further education (FE) websites .. but could apply to any sector .. and explains a bit more.

 

 

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Website Videos Increase Sales

If You Want To Increase Sales Website Conversion, or Other Call To Action Results, Use Video In Your Website Header or Banner

 

For months I've tested how to get the best website response rate and way ahead of everything else we've tested on numerous websites is a compelling autoplay short video with a strong call to action

Depending on the product and audience it usually works best if there is a voiceover. And if you are focusing on getting returning customers to respond (they often get forgotten), make sure they see you and hear your voice. 

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