Stefan Drew - The Marketing Magician

Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician
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Category: Video

How NewsJacking With Video Raises Your PR Profile

nEWSJACKING WITH vIDEO AND RADIOPR is often considered to be expensive and slow. But NewsJacking With Video is Fast, Inexpensive and Very Effective.

Let me explain the basic techniques.

 

How NewsJacking With Video (or Radio/Audio) Works

  1. Select a Breaking News Story from the printed media or online.
  2. Write a short response
  3. Convert your response into a video
  4. Post your response on selected websites, blogs, social media etc.
  5. Send a link to relevant people e.g. Tweet and include a reporters twitter handle

Below is my response to a story I read on the BBC website at 9 am. By 9.50 am I’d written a short response and converted it into a video using  AI powered video making software. In a few minutes this software takes my written copy, adds images and asks me to approve it. I make any adjustments I want and click onto a music track from their library.

In the 50 minutes I’d also added the completed video to YouTube and posted the link to a niche website , FE News, where I write a regular column.

This was then shared via social media .. don’t forget to add hashtags to ensure a bigger audience.

 

Here’s the original BBC article https://www.bbc.co.uk/news/education-47472181

Below is my video and below that is my written content that is in the video.

 

 

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Einstein’s Thought Experiment on the HEPI Proposed Graduate Employment Levy

Einstein and a Thought Experiment on Graduate Employment Levy Einstein was a Great Thinker. Most of His Work Was Achieved Via Thought Experiments

 

When Albert Einstein came up with the ideas for General and Special Relativity plus Space Time he did it sat at his desk. He wasn’t working in a lab with retorts and chemicals. He just sat at his desk and used a thought experiment.

For example when he was working on time and how things could happen simultaneously he thought about a man stood on a railway station. He saw two bolts of lightning simultaneously strike the station platform on each side of the man. Then hr considered a woman passing the man on a rapidly moving train and thought about what the woman would see.  In his mind he could see that if the woman passed him at the same time as the lightning bolts stuck she would be moving towards one bolt and away from the other. He realised that for her they would appear to strike a few moments apart. From this he deduced that speed affects what we see. What fro him was simultaneous wasn’t for the woman.

 

Using Thought Experiments in Business

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