August 13, 2015
FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing
August 13, 2015
June 26, 2014
I believe hotels and other hospitality based businesses need to provide free WiFi if they are to encourage business people to use their premises.
But there are exceptions to every rule.
I had lunch with a client recently and we managed intelligent conversation quite happily without the Internet or mobile phones for three hours or more.
We went to a wonderful country house hotel that was built hundreds of years before contemporary technology was invented. It is an oasis of peace and quiet in a busy, connected world and they frown upon modern interruptions.
In fact in the lounge, on every table, are signs asking you not to use laptops, mobile phones etc. And everyone, without exception, followed their request.
In our case the lack of interruption meant we were able to talk in depth without mobiles pinging and emails being checked. We got so much done. And it saved time.
I love technology and it has its place. But sometimes we spend so much time “multitasking” between the meeting we are at, our mobile phone and stuff coming in on our tablet, that we don’t do a single thing well. The result is chaos.
We tend not to remember what was discussed in meetings, we give brusque half answers via email and we make mistakes on that spreadsheet we were trying to complete.
This wastes so much time as we then have to correct our errors. Getting it right first time saves time.
But when we focus on one thing .. without interruptions, we achieve much more. Each task is tackled sequentially, completed and we can move onto the next one without a cluttered mind.
Since my meeting with my client I’ve been back to this hotel more than once. I turn off my technology, have great meetings, think through ideas in more detail and with greater clarity and hand write much clearer ideas for later transcription.
Turning off technology and focusing is a great way to achieve better marketing ……. you should try it at least once a week.