Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician
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Category: Social media

Print Advertising v Social Media Advertising

Does Print Advertising Still Work? Research by Reach Indicates Print Advertising Revenue Recently Increased Against Social Media Advertising Decreasing

The UK advertising spend is currently around £20 billion per year. Print claims to have seen growth and this has prompted the BBC to interview me on the facts. Especially whether Print Advertising has grown at the expense of social media advertising.

The following are my preparation notes in the run up to the interview on BBC WM on February 26th 2019.

My first thought is that the figures quoted are based on research by Reach which is owned by two newspaper groups. More independent (?) research, by the Ad Association, indicates that overall ad spend has grown year on year for several years making the UK one of the most important ad markets in the developed world. In that time we’ve seen growth in radio ads (12.5%), internet ads (10,8%), TV ads (5%) etc. However other sources show radio only growing by 4,5%. So the figures show a growth trend but its hard to see any commonality after that.

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How to Optimise Chatbot Data to Increase Sales & Engagement with Pubble

There are Chatlines and SUPERB Chatlines

 

Marketers are missing huge opportunities by either NOT using a chatline / Chatbot … OR not realising the magic data that your chatbot is probably capturing. 

 

Of course, not all Chatbots allow you to get at the data I use to increase engagement and/or save a lot of money.

 

In this video I talk with John Dineen, CEO at Pubble, about how I've taken over 4000 online enquiries, analysed them and used the information to drive the AI Pubblebot far beyond what most people dream of. 

 

If you want to know more about getting a free trial of Pubble or how to drive engagement and profits with optimised data just give me a ring. 

 

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