Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician
Browsing:

Category: Restaurant Marketing

Restaurant Marketing: Dress Codes & Staff Dress

Dress codes for statff are essential in some restaurants
Staff Dress Codes Vary Between Restaurants and Cafes

Restaurant Marketing: Dress Codes and Staff Dress

 

Some establishments insist on dress codes and believe they set the tone of the establishment. It might be that beach wear isn’t allowed or that shirts must be worn, or it might be that gentlemen must wear jackets and ties.

 

This may not sound as if it has much to do with marketing, but it has. Customer perception is an important part of your marketing effort and you can influence it in many ways, including dress code and staff uniform.

 

The dress code you decide on will be a reflection of you and your establishment. There are no right or wrong answers. The pub that insists that muddy boots are to be left at the door is no better or worse that the restaurant that insists on jackets and ties. They are just different and aiming at a different clientele.

(more…)

Please follow and like us:

How Customer Service Helps Market the Hospitality and Catering Sector

 

Customer Service - A Smile Costs Nothing
A Smile Costs Nothing

If you don’t know the value of a smile, then you don’t understand customer service and its contribution to marketing. Customers don’t want to see scowling or negative staff when they visit your establishment and they want a positive response when they phone to make a reservation. Believe it or not when you and answer the phone and smile the customer can hear that smile down the phone line.

 

Of course, customer service takes more than a smile, but it is a good starting point. What customers want when they visit us is more than food and drink in most cases. They want an experience. Going out for a drink or meal has become more than just a matter of eating for sustenance.  It has become a social affair.

 

So, customers want to not only experience meeting friends, they also want the whole experience to be positive.

 

 

(more…)

Please follow and like us:

RSS
Follow by Email
Facebook
Facebook
Google+
http://www.stefandrew.com/stefan-drew/category/restaurant-marketing">
Twitter
Pinterest
Pinterest
LinkedIn
Instagram