What are the Reasons Restaurants Are Successful or Fail Dismally?
Once upon a time there were three restaurants. You can see them in this photo.
Two of the restaurants weren’t very busy, but the third thrived. They were all in a row in the same street so why did one thrive and the other two struggle?
Click on the image and you’ll see how busy the middle restaurant is, every table is occupied. But only one table is occupied in the first restaurant … And one table in the third restaurant. Why do some restaurants succeed while others fail?
Some establishments insist on dress codes and believe they set the tone of the establishment. It might be that beach wear isn’t allowed or that shirts must be worn, or it might be that gentlemen must wear jackets and ties.
This may not sound as if it has much to do with marketing, but it has. Customer perception is an important part of your marketing effort and you can influence it in many ways, including dress code and staff uniform.
The dress code you decide on will be a reflection of you and your establishment. There are no right or wrong answers. The pub that insists that muddy boots are to be left at the door is no better or worse that the restaurant that insists on jackets and ties. They are just different and aiming at a different clientele.
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