February 28, 2014
I’m often asked for advice on How to Market a Cafe, Restaurant or Coffee Shop
and one of my favourite ways is with with Flyers, Samples or a combination of the two.
Think about it, if someone offers you some wonderful free food as you walk down the street ..and you really enjoy it .. aren’t you likely to want to book and eat more.
There is a also a bit of psychology going on here, it is called The Law of Reciprocity and it works in every type of business I know. If someone gives you a gift you are inclined to return their generosity. In this case you are likely to make a booking at the restaurant or visit the cafe or coffee shop.
This principle also works for pubs .. in fact it works for virtually any type of business.
And there are more free restaurant marketing tips at http://www.stefandrew.com/stefan-drew/how-to-market-a-restaurant-cafe-or-coffee-shop.html