Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician
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Category: Pub Marketing

Restaurant Marketing: Dress Codes & Staff Dress

Dress codes for statff are essential in some restaurants
Staff Dress Codes Vary Between Restaurants and Cafes

Restaurant Marketing: Dress Codes and Staff Dress

 

Some establishments insist on dress codes and believe they set the tone of the establishment. It might be that beach wear isn’t allowed or that shirts must be worn, or it might be that gentlemen must wear jackets and ties.

 

This may not sound as if it has much to do with marketing, but it has. Customer perception is an important part of your marketing effort and you can influence it in many ways, including dress code and staff uniform.

 

The dress code you decide on will be a reflection of you and your establishment. There are no right or wrong answers. The pub that insists that muddy boots are to be left at the door is no better or worse that the restaurant that insists on jackets and ties. They are just different and aiming at a different clientele.

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How to Get Client Referrals For Any Business .. Including Restaurants.


How to get refrralsA few months ago I wrote about a guy I mastermind with that has a Client Referral System that Works Like Magic. 

His name is Steve Gordon and he was a contributor to volume one of Creating Business Growth.  In it he describes how to get referrals, even for those hard to refer businesses. It is a simple system that can be used again and again.  

In essence what this referral system does is to make it easy to refer someone without the yuk factor. You know the “yuk” factor.  It is when someone says can I refer you to my undertaker or insurance guy.  At this stage you will go “yuk”.  No one wants to be referred to these guys as they will want to sell us a prepaid funeral or a life policy.  It is this certainty of them wanting to sell that we want to avoid (unless we recognise a desperate need for life cover right that moment). So to get referred we need to create a situation where people will not be sold to; a situation where they are given something of value to them.

Of course we want something back; we want their contact details. Here I must caution that this isn’t so that we can try to sell to them every five minutes. 

We use their details to keep giving them something of value. 

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