Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician
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Category: Price Psychology

Five Ways to Reduce Web Friction AND Improve Your FE Application and Recruitment Rates

No Website is Perfect. There are Always Barriers That Cause Friction and Prevent Smooth Navigation, Applications and Recruitment

 

Every FE provider I meet wants to increase recruitment and improve their financial viability. To do this you need to remove the friction in your website and ensure every single visitor finds what they want AND applies for an Open Day, Taster Day or a relevant course.

But spotting the web friction points isn't always easy, it often takes a new pair of eyes and years of experience. 

For 13 years I've been helping FE colleges and private providers to detect and remove the friction in their website and marketing, enabling them to maximise their application and recruitment rates.

 

To get a flavour of your site's web friction points you need to take just one action!

 

Ask me to personally check it out. 

 

 I'll visit the site and produce a short report on your site's five biggest friction points exist AND explain how to remedy them.

 

The price? The cost of a cup of coffee at my favourite coffee shop. £2.88 

 

Yep, that 's right just a few quid and you'll get a report and the answers to improve your recruitment. 

 

 

Why is it such a low cost?

 £2.88 will never make me rich. But psychology tells me that if something is free it is not valued. Your web friction report is valuable and I want you to recognise that.

 So hence I charge for a coffee. 

 There's also a psychological reason for choosing £2.88 rather than £2.87 or some other low price. I'll add the rationale of the pricing to the end of your Web Friction report. It makes fascinating reading and could also help you sell more courses

 

 

Apply for Your Web Friction Report Now

Email me your name and website to StefanDrew@gmail.com 

AND buy me that coffee via the PayPal link below. 

 

 

 

 

 

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Understanding the Value of Price

Bread at this price proves price isn't a deterrent if you position it correctlyLow Prices Say Cheap & Nasty, Higher Prices Say Quality

 

OK, that a generalisation and there is a place for piling it high and selling it cheap. But generally speaking, people don’t buy on price alone. They also need to trust a brand. For example, if you buy some glue to make a repair, you expect the glue to work. So if you have to choose between a well-known brand and a cheaper unknown brand. There is a risk with buying the cheaper on here. Trusting the brand is important in this situation. The higher price buys you more than a tube of glue. It buys trust as well. 

It’s easy for a retailer or a freelancer to believe that the best way to succeed is to be cheap. But just about every important brand (and every successful freelancer) didn’t get that way by being the cheapest. They offered more than low prices. Low prices will always be beaten by a competitor with lower overheads .. maybe from another country or with better technology. 

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