Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician
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Category: OTA

How to Reduce Online Travel Agencies Commission Fees

Online Travel Agencies OTAS are expensiveOnline Travel Agencies, such as Expedia, TripAdvisor, Hotels.com, Booking.com, OpenTable, etc Are An Excellent Way to Get Bookings For Hotels, Guest Houses, B&Bs, Pubs, Inns and Restaurants.

But it comes at a cost.

 

OTA Commission Fees Can Be Reduced.

 

Online Travel Agencies (OTAs) normally charge commission rates of between 12-30% of the booking value depending on your accommodation or catering type. The number of rooms or covers offered can also affect the commission fees requested by these booking systems. With most rates being upwards of 15-20% the impact this has on your profit margin is huge.

 

The alternative to OTA websites is to take the booking yourself. With the OTAs dominating the search engines that isn’t easy. But is isn’t impossible either, as can be seen below.

(more…)


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