Stefan Drew - The Marketing Magician

FE, Education & Business Marketing: Quick, Effective, Low Cost Marketing

Stefan Drew - The Marketing Magician

Category: Mindset

PR: Getting Interview Invites From The Media

How Can PR Help Me Grow My Business?
How Can PR Help Me Grow My Business?

One of the Best Free Marketing & Promotion Opportunities a Business Can Get is to be Invited to Speak on Radio or TV About Their Field of Expertise 

You often see experts on TV, hear them on radio or read their comments in the paper. But where do the media find them? Where, at short notice, can the media find an authority to speak about a breaking story? And how can potential interviewees prepare? 


The media actually need countless numbers of experts to interview every day. And this morning it was my turn to be interviewed by Stephen Jardine on BBC Radio Scotland. Stephen wanted my views on the Build a Bear promotion. This was a promo that promised a bear that could be purchased for a price equivalent to the child’s age. So a £3 bear could be bought for a three year old. The result was long queues outside stores, people having to wait hours and the police being called in some cases. 


How to Get Media Interview Invites 

So, how did I get an invite to appear on the show to discuss this issue? In fact why was I invited back for an interview just weeks after previously being on BBC Radio Scotland?


Life is Short: Do Things That Matter. Think 96:4 !

Life is Far Too Short to Waste It on Trivia

So we need to make use of every minute.  

But I see so many people wasting time.  They spend hours in meetings that could be dealt with by email and spend less time with friends and family (spending time with friends and family is rarely wasted).

They design complex business and marketing systems that eat into the hours they have.  And lets face it we all have an allotted number of hours in our life and once they are gone .. so are we! 

They try to sell products and services for which there is no need.


Think 80:20

Sort out which actions you take each day really make a difference.  Think about the actions that contribute to your goals and delete all the others.  We all know that roughly 20% of our time brings in 80% of our income.  So focus more on the 20% and only do useful and profitable things.  

Now you have 80:20 working to your advantage.

So now take the 20% and further refine those.   Out of them you’ll find the 20% (of your original 20%) that make most difference. Now you are working with the 4% of actions that really make a difference.  I.e. 96:4 

Can you clone or replicate these really successful actions?  

Can you outsource some of them and put your business on autopilot?

Can you automate some of them and release more time? 

No one gets paid to work hard… we only get paid to produce results. 

So focus on what gets results in your daily life.